PR News Archive
4 PR strategies that can bring more money into your business
Public relations strategies are important for any business no matter what sector or industry the business is part of. PR can be used to maintain the image of a business, help generate interest in an organization or improve the reputation of a company. Depending on...
Marketing fatigue sets in for consumers: Two-thirds say they want fewer marketing messages
These days, so many content channels are available that no one could possibly engage with them all on a regular basis. Factor in a tidal wave of growth in digital consumerism during and after the pandemic, and you get a sizeable boost in messaging opportunities for...
8 ways B2B companies can improve their social media marketing strategies
Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. Twitter and LinkedIn are...
The top Internet of Things growth opportunities for 2023
Amid today’s geopolitical tensions, sustainability concerns, and supply chain disruptions, the business landscape is changing the Internet of Things market perspective, new research from sustainable growth firm Frost & Sullivan. As a result, businesses are...
3 reasons your PR strategy needs to include digital marketing
Your reputation as a business is everything. As the saying goes, “it takes a lifetime to build a good reputation, but you can lose it in a minute.” Therefore, constantly monitoring this is vital if you want your business to succeed. This is one of the main reasons for...
Race to the top: Leaders looking to app modernization in 2023 to drive transformation efforts
New research from Fortune 500 digital solutions integrator Insight Enterprises finds that the key to successful digital transformation efforts may lie in optimizing app performance. The firm’s new survey, conducted by Foundry, reveals an overwhelming majority of...
Key Opinion Leader vs. Influencer—who has greater credibility?
Digital platforms have had a huge impact on how we learn and interact with the world. Nowadays, almost everyone has a mobile device in their pocket, and many spend their free time scrolling through endless social media feeds. What’s more, is that user behavior can be...
9 tips for a great video interview
Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be...
Why CX Is now pivotal to customer retention—and where companies today are falling short
Amid today’s ongoing economic uncertainty, customer experience issues are without a doubt now hitting brands and businesses where it hurts most—new research from global Fintech leader Broadridge Financial Solutions reveals that about two-thirds (65 percent) of...
Personalization as a business growth strategy: All that PR pros need to know
Personalization has become an integral part of day-to-day communication between brands and customers. Where can you spot it? We receive emails starting with our name. We see relevant products on eCommerce websites. Netflix offers us films based on our past behavior....
From sign-up to success: 3 best practices to improve user onboarding for SaaS
When it comes to SaaS marketing, we all know that attracting new users is just the beginning of the battle. The real challenge is retaining them. With the ever-increasing expectations of digital consumers, it can be difficult to keep them engaged and satisfied with...
3 effective ways to market a Web3 game
The Web3 space is still in its infancy, but Web3 games have been walking around for a while. It’s impressive how quickly the market has grown. In 2022, the blockchain gaming market was already worth $4.6 billion, but by 2027, it’s estimated to expand to $65.7 billion....