PR News Archive
Influencer trends to watch as the industry continues to evolve
Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...
CMO outlook on omnichannel marketing budgets: Post-Covid data, resource and DE&I lessons
New research from performance marketing channel Wunderkind shows nearly all chief marketing officers (94 percent) look at the last two years as a critical turning point for marketers, now that the height of the global pandemic and the initial onset of the supply chain...
How to do agency positioning like a pro
Positioning is a vital skill for the agency that wants to get ahead. Agency positioning can mean the difference between fast growth, and sinking into obscurity. The proper positioning will give you crucial visibility in a crowded market. Whether they’re looking for...
New research reveals disconnect between financial services brands and consumers
New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs. The findings from the...
5 PR and media tips for your business
Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the...
Amid struggles, an increasing number of companies create Chief Transformation Officer role
Business leaders are struggling to effectively execute enterprise transformations—seven in 10 of such efforts are failing to meet their expectations. As a result, many companies are adding a new executive role to the C-Suite: the chief transformation officer, reveals...
5 ways to boost customer confidence in your business—and drive more sales
Not every business tries to cheat their customers. But you know what really sucks? Enough businesses try to cheat their customers that most consumers believe that businesses are out to cheat them. This means that convincing a customer you can be trusted is a big...
4 considerations when starting a public relations agency
Public relations professionals are known for promoting their clients' perspective, and should be able to enhance the image of their clients as well. They are not like paid advertisers—a PR pro’s entire job is to persuade the media toward the viewpoint of their...
More than 6 in 10 organizations don’t collect enough data to improve customer experience
New research from conversation intelligence firm CallMiner identifies how organizations today are collecting and acting on customer data to effectively overcome challenges, maximize opportunities and drive better experiences. The inaugural CallMiner CX Landscape...
How to maximize your marketing on Shopify
The e-commerce platform Shopify has made it incredibly easy for practically anyone to create their own digital store and start generating sales. All that a business owner needs to do is ensure that there is an audience that wants to purchase the solutions that the...
3 in 4 consumers use mobile ads to discover new apps—what marketers need to know
Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. The data also reveal...
3 ways to avoid a PR nightmare
Public relations problems could be catastrophic for a business. There’s an obviously good reason why so many huge corporations have to invest a ton in PR. Cultivating favor from current and prospective customers is critical to a business's ability to generate revenue....