PR News Archive
B2B startup marketing in 2026: 9 strategies that actually work
B2B marketing is changing fast, and if you’re building a startup, you’ve probably noticed how different things feel compared to just a few years ago. The usual methods don’t bring the same results anymore; buyers are more careful, competition is tougher, and standing...
The old sports sponsorship playbook is outdated. Toss It. Times have changed.
Media coverage of the 2026 Winter Olympics in Milano Cortina, Italy will take place from February 6 to 22. Olympics coverage is heating up and the crescendo is certain to increase as we approach the end of the year. NBCUniversal, which will televise the games, has...
The precious value of earned media in the age of infinite clips and distrust—and new rules for earning it
Try whispering in a hurricane. Go on. That’s what putting your message out there feels like now. Except for earned media. It’s the kind of coverage you can’t buy. And it’s what customers value the most. Earned media gives you the credibility that seeps into your...
Why brand trust will become your strongest PR currency in 2026
Most companies talk about brand awareness like it is a trophy. In reality, awareness without trust is just noise. The real power move in 2025 is shaping how deeply people believe you, not how often they hear from you. Trust has become the currency that decides who...
Education PR: 9 student-focused content ideas
Education PR thrives on credibility and authenticity. Students are the most trusted voices in the conversation around academic success, college readiness, and digital learning habits. When campaigns highlight useful, shareable student resources, they do more than earn...
4 Ways AI Boosts Media Relations
Media relations has always been a balancing act. Journalists need timely, newsworthy stories, while organizations seek to amplify their message and strengthen credibility. However, with countless brands vying for coverage, journalists are swamped with pitches, making...
Predictive PR: How AI & big data are reshaping tech brand narratives
The world of public relations is no longer waiting for the following big headline, is it? Rather, it’s starting to become apparent. Predictive PR has emerged as the next leap in brand communication by blending artificial intelligence with Big Data. Once seen as a...
5 marketing features that turn CRMs into growth machines for auto brands
The customer journey begins far before a vehicle arrives in your bay; it starts with a social media post, a star rating, or a fast Google search. That means marketing is as vital to your shop as diagnosing a misfiring cylinder. In a digital-first economy, businesses...
10 AI Prompts for Media Monitoring: How to Extract Deeper Insights from Every Article
Artificial intelligence is redefining how communicators uncover and act on insights, and media intelligence is no exception. As PR professionals increasingly look for faster, smarter ways to measure impact, AI is transforming traditional monitoring into a powerful...
Getting the most from display ads—a complete guide for digital marketers in 2025
Imagine walking down a busy street with billboards. Some are big and flashy. Others quietly show you something you didn’t even know you needed. Now, picture this idea on a global scale. That’s what digital ads are today — the billboards of the internet, reaching...
Comms tips for using polls and surveys for lead qualification and engagement
In today’s fast-paced digital world, businesses must adapt their lead generation strategies to stand out and connect meaningfully with their audience. Polls and surveys have emerged as powerful tools for achieving this goal. They enable businesses to engage their...
What communicators can learn from the modern luxury market
The most powerful brands in the world no longer sell products or services. They sell feelings that stay with people long after the moment has passed. In the luxury world, where emotion and exclusivity meet, experience has become the new currency of connection. The key...