PR News Archive
How CPA networks are transforming performance marketing in 2026
The growth of performance marketing has been international in the last 10 years. With the need for brands to deliver quantifiable outcomes and achieve greater control over the cost of customer acquisition, old-school advertising is being replaced by outcome-oriented...
Industry events as a chance to gauge product excitement: A case study of the PlayStation State of Play showcase
Industry press events and showcases have increasingly taken on an entertainment dimension for mainstream audiences. Traditionally designed for media coverage and investor engagement, these events are now widely consumed by the general public, particularly as online...
The Accountability Window in Olympic Coverage: Lindsey Vonn’s Milan-Cortina Case Study
Last week’s Lindsey Vonn storyline at Milan-Cortina offered a clean case study in something communicators often feel but rarely measure: when an athlete-centered hero narrative breaks, coverage briefly expands into institutional accountability—then contracts back...
A good story is essential to AI visibility—here’s how to tell yours
In the PR world, storytelling is bedrock of what we do. From a strategic standpoint, we often leverage it through thought leadership, a strategy in which we uncover opportunities to position our clients as thought leaders in their industries through contributed...
Top customer experience platforms in 2026: Find the right CX solution for your business
Customer experience has evolved from a competitive advantage into a business imperative. Companies that fail to understand and optimize their customer journeys risk losing market share to more agile competitors who prioritize meaningful interactions at every...
Best Professional Employer Organizations in Utah for growing your business
Utah's economy has earned a reputation as one of the most dynamic in the country. Between the booming tech corridor along the Wasatch Front, commonly known as the Silicon Slopes, and a steady wave of startups, small businesses, and expanding mid-market companies, the...
How earned media influences where people go, stay, and explore
You are well aware that when you are planning a trip (or even just picking a new restaurant), you never choose where to go based on ads. You choose based on proof. A friend's comments suggested this place is unreal, backed by a 200-comment Reddit thread. Despite...
When supply chains outgrow their systems: What PR teams need to know about Salesforce
Most supply chain problems start life as small inconsistencies that teams learn to work around. Sales commits to a delivery date that operations can’t quite support. Inventory looks fine in one system and questionable in another. Customer service spends half a call...
An Olympic-sized opportunity: Engaging athlete influencers and spokespeople
With the 2026 Milan Cortina Olympic Winter Games underway, communications professionals should be paying close attention to the ongoing storytelling surrounding these outstanding individuals. Before Instagram Stories, YouTube vlogs and TikTok dances gave us the modern...
The Top 20 PR Tools for 2026
In today’s fast-moving media landscape, public relations professionals must rely on a powerful tech stack to stay proactive, measure impact, and maintain strong relationships with journalists. The right PR tools streamline workflows, sharpen insights, and save...
The algorithm isn’t neutral: Why PR needs to speak AI’s language
Artificial intelligence is transforming the way people discover and trust information. For PR professionals, this shift is not simply technical; it changes the fundamentals of visibility, authority, and influence. Content is no longer evaluated solely by human editors...
When uncertainty rises, credible communication matters more than ever
As we start 2026, many industries are operating in a state of extended uncertainty. Economic pressure, evolving regulations, workforce challenges, and rapid technological change have made it harder for leaders to predict what comes next, and harder still to...