PR News Archive
9 steps for building an effective content calendar for your PR and marketing strategy
A content calendar is one of the most effective tools for managing a brand’s marketing efforts. It brings together every task—from web pages and blogs to social media posts, email campaigns, and ads—into a single, organized plan. With a content calendar, you will...
From beauty PR to wellness communications: Telling human-centered brand stories
The art of beauty PR has long focused on aspirational storytelling, where product innovation meets lifestyle expression. Today, these same principles are being applied to the broader health and wellness sector, where health communications emphasize human-centered...
Top 5 Roxhill Alternatives for PR Teams In 2025
Roxhill Media has been recognized for providing media database and list-building tools for PR and communications professionals since 2015. If you’re a current user, it is essential to consider whether a Roxhill alternative may be a better fit for your needs – especially before a renewal.
Crisis communications 2.0: Why preparation is the new prevention
In today’s highly visible business environment, crises are no longer unexpected interruptions; they are inevitable events that test a brand’s credibility and resilience. Effective crisis PR is no longer about reactive damage control. The focus has shifted toward...
The role of system design in preventing PR tech meltdowns
For most PR pros, “system design” sounds like something for engineers, not communicators. But in a world where reputation management is inseparable from real-time technology, the health of your media monitoring and outreach systems can make or break your crisis...
PR lessons learned from the Epstein files situation that can be used on non-political accounts
I’ve long advised non-political PR practitioners that they should pay close attention to the political scene because there are many lessons that are used by political operatives that can be used on non-political accounts. In this essay, I’ll identify the many...
When the bots talk back: Managing AI-driven PR crises in public and private channels
Brand controversies used to begin in newsrooms or over coffee shop chatter. Now, they can start with an algorithm. From deepfake videos and fabricated news articles to AI-generated social posts that mimic your brand voice, the new frontier of PR crises is being...
PR & AI: Travel marketing’s new power couple
After almost two decades in travel marketing, I’ve watched a bevy of buzzwords and travel trends come and go. (Rest in peace, revenge travel.) All the while, travel PR kept on humming behind the scenes: building trust, shaping narratives and working to earn attention...
Crypto PR tips: 4 easy ways to get featured in crypto media fast
The crypto space isn’t exactly known for being slow. Markets are constantly on a knife-edge waiting to react violently to any news that could shift investor sentiment. One regulatory tweet, one exploit, one surprise partnership, and the entire conversation pivots. If...
Top 5 Onclusive Alternatives for PR Teams In 2025
Since 2010, Onclusive has provided media monitoring and coverage insights for PR and communications professionals. However, as the industry advances, PR teams must consider whether their tools have kept pace. For current Onclusive users, it is essential to consider what PR solution is the right fit – especially ahead of a renewal.
How Search Experience Optimization differs from traditional SEO—and why PR pros need to understand it
SEO isn’t what it used to be. Keywords and backlinks are losing their power. Thanks to smart Google’s algorithms, the focus has shifted to something deeper—real value for users. That’s how Search Experience Optimization (SXO) appeared. It’s a more comprehensive...
The difference between proactive PR and reactive PR—and how to reach out to audiences with these strategies
If you’ve worked in comms long enough, you’ve lived on both sides of the equation: The carefully orchestrated campaign that lands where you intended. And then, the 4:00 a.m. scramble to draft a holding statement before a headline spirals. So, which communication...