PR News Archive
New research affirms deep concerns about the impact of AI-generated deepfakes during the election year—and the red flags to watch for
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
Avoiding thought leadership tryptophan: 3 strategies for storytelling success
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and...
Navigating the shift to health-centric food branding in PR strategies
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef,...
Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands
Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in...
Is content decay impacting your website’s traffic? Here are 4 ways to avoid it.
Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are...
Workplace woes: Both employees and managers are burned out and checked out, says new research—here’s what they need to thrive
The growing complexity in the workplace is starting to take its toll on both employees and managers—a torrid list of employee issues over the last year or so has had managers frequently pivoting to new approaches in search of harmony. The result is that this constant...
Unlocking the power of engagement: How to craft compelling social media content
In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses. Here in 2024, the dynamics of social media content...
New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do
What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. And a...
5 strategic ways AI is changing the PR game
AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially...
4 ways to leverage user research for sustainable marketing success
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve...
As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty,...
10 best practices for combining SMS with social media in PR campaigns
It’s no secret that today's digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but...