PR News Archive
6 key practices in modern media monitoring for maximum efficiency
Media monitoring means keeping track of conversations, news, and trends across platforms. It’s a way to stay updated on what’s being said about your business, competitors, or industry. But it’s more than just listening. Done right, media monitoring helps businesses...
5 powerful examples of interactive email marketing to inspire your own
Interactive elements in emails are catching on as one of the hottest email marketing trends in 2025. Quite understandable. The all-in-one convenience of interactive emails lets your target audience experience a mini-website in their inbox. With no need to navigate...
Employee development is the key to retaining talent: 4 ways to implement it
Have you ever wondered why some companies have employees who stick around, thrive, and seem genuinely happy, while others struggle with high turnover? Let me tell you, it’s no coincidence. The secret sauce often boils down to how much a company invests in its people. ...
The role of engagement rate in evaluating influencer campaign success
Influencer marketing has become one of the go-to strategies for businesses to enhance their campaign performance. 51% say that influencer marketing helps them get better clients for their business. With the increase in influencer marketing, brands have also started to...
5 ways to tailor PR strategies for different cultural audiences
The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting...
Customer follow-up strategies: Making automated responses feel personalized
Responding to the queries and concerns of your audience helps you build a strong relationship with them. You are the preferred point of contact for your customers when they want to learn about your solutions or how to leverage them to the fullest. Responding to their...
‘What is PR, Uncle Curtis?’: One way to explain public relations to a child—write a children’s book!
Has one of your young children, or a niece or nephew, ever asked you about public relations and what you do in your work? If so, how did it go? Was it easy to explain PR and your role, and was your explanation understood, or did it leave the child wondering what PR is...
The ROI of client education: Turning knowledge sharing into a conversion engine
Client education has become indispensable in the modern PR and communications landscape. By prioritizing knowledge sharing, agencies can create stronger, more collaborative relationships with their clients while achieving measurable returns on investment. The ROI of...
10 proven tips to grow your TikTok audience on a budget
TikTok has revolutionized social media with its unique mix of short-form videos, trending sounds, and viral challenges. With over a billion users, it’s an ideal platform for brands and creators to reach massive audiences, even with limited resources. If you’re looking...
The power of PR in building strong community connections
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it's about telling a story that resonates, building trust...
The art of media monitoring: Understanding its various uses—and how to master it for your clients
Businesses have two factors: opportunities and results. When we effectively blend these two factors, we call it success. But there is always a way to measure this success, and the right way to do it is to perform media monitoring. As a businessman, the success of your...
Tech PR for the underdogs: 5 ways smaller brands can compete with industry giants
In the world of tech, the competition is fierce. From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets. Large corporations like Google, Apple, Microsoft, and Amazon have...