PR News Archive
The looming AI skills crisis: Leaders are ready to deploy it widely, but most workers say they don’t know how to use it—what’s the plan?
There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater...
4 ways to boost your media relations strategy using social media
To effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy. However,...
Elevating customer experiences: How public relations and customer support align
In today’s competitive business landscape, customer experience is pivotal in driving success. To create exceptional customer experiences, companies must align their public relations efforts with customer support strategies. This article explores the crucial...
Influencer marketing’s DEI disconnect: New research highlights the gap and identifies specific barriers to entry and success for diverse creators
Despite the importance, attention and commitments of businesses, DEI remains a visible problem in virtually every industry, and influencer marketing is no exception. New research from MSL U.S. puts a spotlight on the problem by identifying critical moments, milestones...
How a PR background sets CMOs up for success
Public relations and marketing are two sides of the same coin. Both build and safeguard a brand’s reputation. Both recognize the importance of nurturing stakeholder, customer, and media relationships to further their brand’s narrative and build credibility. And both...
Is Threads the next big thing—and should your brand be there?
Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already...
5 steps to mastering the art of small business press release distribution
Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible. That’s exposure for...
4 in 5 back-to-school shoppers are heading to stores: Price, availability and safe store environment are the most important factors
A recent report showed us that this year’s back-to-school shoppers were (under certain conditions) remaining loyal to the brands they purchased from in past years, and new research from retail solutions firm Sensormatic Solutions reveals another old-school shopping...
Mastering emotional intelligence in PR for authentic brand building and meaningful connections
The digital world is distracting, and only great products won’t cut it. You need something tangible to make your venture newsworthy. People connect with brands that recognize their emotions and show empathy. So an emotional appeal in your media pitch is fundamental...
AI-powered SEO strategies to promote in the data industry
The data industry encompasses a wide range of tasks, works, and specialties related to analyzing large amounts of information. It uses quantitative methods to highlight patterns, predict future events, and choose optimal development strategies. The data industry is...
5 ways suppliers can make or break your business reputation
In today's highly competitive business landscape, a company's reputation can significantly impact its success. While businesses focus on various aspects to build a positive image, one critical factor that often goes overlooked is the role of suppliers. The suppliers a...
The potential—and pitfalls—of AI for brands: New research examines how CX is impacted by marketers’ decisions, and how AI should be used
On more than one occasion—including the notorious about-face of AI pioneer and former Google CEO Geoffrey Hinton—the potential danger of artificial intelligence in the hands of unscrupulous marketers has been red-flagged, even from within the industry. And that...