PR News Archive
Mastering the art of receptive PR: Tips for turning internal feedback into growth
Negative feedback is always tough to take. Even if you’re an experienced PR pro, criticism can take the wind out of your sails and leave you feeling a little unsure. In reality, regular feedback is a blessing—92 percent of people say constructive criticism improves...
Exploring the role of public relations in promoting a culture of safety
In the fast-paced and interconnected world, organizations across industries face a multitude of safety challenges. From workplace and product safety to crisis response and community safety, maintaining a strong safety culture is paramount. This is why public relations...
How AI will reshape retail over the next 12 months: Most brands will be using machine learning and computer vision tech within the next year
When metaverse technology came within reach of brands and retailers early last year, consumers couldn’t wait to experience it in their shopping journeys, urging retailers to get on board with the tech ASAP. Just a few months later, the metaverse spark went out—or...
The role of effective communication in exceptional customer support
Customer support is essential for any company that wants to position itself amongst the best of the best. This component is utterly important in ensuring that customers have their needs fully covered. Some businesses tend to underestimate the importance of customer...
New travel industry analysis reveals airline brands’ biggest social media stumbles
One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question. And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns...
4 tips to navigate your brand in building a powerful online presence
In the contemporary digital realm, achieving prosperity in the online domain holds the utmost significance for businesses and brands aiming to maintain their relevance and competitiveness. Forging a powerful internet footprint is crucial since it unlocks doors to...
Brands and politics: As campaigning ramps up this week, the deeply polarized state of US affairs could drag down a quarter of Fortune 500 brands
The seemingly never-ending electioneering in America is about to ramp up again as Republican candidates take the stage for the first debate of the 2024 Presidential election cycle. The divisive and often dangerous impact that US politics is having on citizens is...
How SEO forecasting helps you hone your marketing strategies ahead of time
Imagine if there was a way you could predict future traffic to your website and tailor your marketing strategies accordingly. Well, the good news is, there is a method you can use to do this and it’s called SEO forecasting. Though you cannot say with 100 percent...
New research examines the state of advertising creative’s effectiveness in 2023
Advertising is typically not a PR concern, but this new research from ad and product development market research platform Zappi examining advertising's effectiveness through the pandemic and subsequent period of rising inflation offers some interesting insights into...
4 ways to close the digital marketing skills gap in your organization
For your organization to succeed in today’s fast-paced world, it must be able to communicate its message and products deftly through online platforms. However, Canada is facing a digital skills gap. The new technologies deemed crucial today were far from mainstream...
AI to the rescue: The tech makes recruiting more effective by screening candidates, scheduling interviews, and answering questions 24/7
Like a computer-generated knight in shining armor, the omniscient power of AI has again shown its proficiency with a post-pandemic problem companies have had—screening and recruiting talent. Researchers from The Harvard Business Review, in partnership with...
3 ways VoIP improves hiring & onboarding for a remote workforce
During the pandemic, I took a leap of faith and started my own tech startup. Little did I know that remote work would become the new norm, not just for my team, but for countless other businesses as well. As I juggled the challenges of launching a company, I found...