Marketing
4 ways COVID-19 changed B2B marketing—and how to capitalize

4 ways COVID-19 changed B2B marketing—and how to capitalize

COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing. I’ll discuss some of the short-term...

50+ power words marketers use to improve conversions

50+ power words marketers use to improve conversions

Online marketers know how important quality content is for generating conversions, and using “power words” to trigger emotional responses can be a very useful tool. Each of these groups of words has its own purpose when it comes to provoking certain emotions in...

Sign up for the Bulldog Reporter newsletter!