Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve...
Small businesses aren’t moving as fast as enterprises when it comes to integrating AI, perhaps feeling like the benefits are more designed for larger-scale operations. Plus, these leaders find it harder to find the time to work in their AI acumen—only 29 percent of...
Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds...
Wondering about the relative merits of semantic search vs keyword search? When it comes to optimizing your SEO strategy, it’s vital to be aware of how these two processes work. Understanding how search engines negotiate today’s online environment is the key to...
In today's digital age, personalization has become a critical component of successful marketing strategies. This is especially true when it comes to lead generation campaigns. Generic, one-size-fits-all approaches are no longer effective in capturing the attention and...
You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. But as there are a number of options, it gets difficult to choose the right one for a business. Therefore, in this article, we have created a list of some...
If you operate a brand in today’s high-speed digital marketplace, ignoring technical SEO is like leaving your store's front door jammed half-closed. Unlike standard SEO, which focuses primarily on keyword optimization and content quality to boost search rankings,...
Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time...
With trust hanging in the balance for most brands these days, especially when it comes to their online practices, sometimes a basic-to-basics and trusted approach is the best way to go. And new survey research and data analysis from Vericast illustrates why print...
Consumer behavior refers to the study of individuals' actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific...
Data quality is an Achilles heel for virtually every industry, and a common problem is outdated data stacks, especially now since AI programs pull from this data, making insights from good data easier to incorporate, but creating chaos when data is of poor quality. In...
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...