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On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and proving ROI
Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data...
Decoding the PESO model: A comprehensive guide for PR
Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO Model might be the answer for you. In this article, we’ll discuss the PESO Model’s ins and outs....
Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge
No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates....
What’s a reasonable cost per click for social media ads? Insights here
Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. When a user clicks on an ad, one click is added automatically. Advertisers pay a certain amount of money to webmasters due to clicks. But...
The evolving embrace of Purpose: C-suite execs say their companies are investing in DEI, but say it’s too risky to take societal stances
It wasn’t long ago that brand leaders and communicators were hearing consumers say they wanted to see brands and businesses show us what societal issues they truly cared about by speaking out on the positions they supported, and brands reluctantly accepted the...
5 ways AI can support your earned media programs
A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media...
The benefits of utilizing workflow management systems in business
In the fast-paced world of modern business, efficient workflow management systems are crucial for success. These systems streamline processes, boost productivity, and enhance collaboration among team members. By automating tasks and providing a centralized platform...
Face it, communicators: If you’re in PR, you’re in sales
In today's rapidly evolving job market, the ability to effectively sell and make a personal brand for yourself has become indispensable—it’s what sets people apart from the competition, regardless of the industry they’re in. Whether competing for a job opportunity or...
The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty
Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions...
The role of influencer marketing in boosting SEO performance
The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...
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Magrino Named Agency Of Record for Legendary Western Wear Brand, Stetson
New York, NY (May 8, 2024) – Magrino, a full-channel communications agency based in New York City, today announced its partnership with famed Western accessories and apparel brand, Stetson. The Magrino Agency has been enlisted to optimize the brand’s overall PR...
Onspring Appoints New CMO as the Company Expands into New Markets and Accelerates Growth
Michelle Randall to Spearhead New Market Opportunities in the Enterprise, Federal and State Local Education (SLED) Markets for GRC Automation Software Leader OVERLAND PARK, Kansas, May 8, 2024 — Onspring, the no-code SaaS GRC automation software, today announced...
Dwyer Workforce Development Adds Director of Communications and Other Strategic Hires to Support Rapid Growth and Success
Additions will bolster nonprofit’s growth trajectory, community engagement initiatives, and program operations across Maryland, Texas, and Florida BALTIMORE – May 7, 2024 – Dwyer Workforce Development (DWD), a national healthcare workforce development nonprofit, today...