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6 tips for mastering product ranking for maximum conversion impact
Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and...
Optimizing remote work: 6 tips and best tools for effective operations
Transitioning to remote work continues to be challenging for every industry that continues to do so. It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment. ...
6 ways local PR strategies can help home service providers
As an owner of a home services provider business, you may believe that your company doesn’t need a PR strategy. However, public relations strategies play an important part in any business, regardless of size or industry. PR strategies can help businesses expand their...
The power of personalization: How to tailor lead generation campaigns
In today's digital age, personalization has become a critical component of successful marketing strategies. This is especially true when it comes to lead generation campaigns. Generic, one-size-fits-all approaches are no longer effective in capturing the attention and...
Website redirection techniques: A comprehensive guide
Website redirection is a technique used to make a web page available under more than one URL address. It is a crucial aspect of user experience and search engine optimization (SEO). Website redirection sites such as SiteDetour are used for various reasons, such as...
Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren’t prioritizing eco-practices
Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to...
Proactive crisis management: 4 steps for developing a robust response plan
One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do....
Women in industry: Gender disparity in cybersecurity explored in new research
The bleak truth is that no industry is safe from gender disparity, even in these progressive times, but it’s not necessarily clear what the core causes are of these situations (besides good ‘ol antiquated thinking, of course). But eye-opening new research from tech...
10 game-changing digital marketing tools to take your business to new heights
You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. But as there are a number of options, it gets difficult to choose the right one for a business. Therefore, in this article, we have created a list of some...
Breaking down communication barriers in product launches
Are deadlines slipping through the cracks as teams work tirelessly on a product launch? Misalignment between departments not only slows down the march to market but also erodes the bottom line. Consider this: what if there was a compass to navigate these treacherous...
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20Two Studio Announces 4 New Clients and Promotion of Alexa Salcido to Vice President
20Two Studio has kicked off 2024 with a bang adding four new clients to the ever-expanding roster. Now in its third year of success, the agency is continuing to grow its luxury portfolio with an iconic property, global travel advisor powerhouse and more. ...
Reclaim.ai Launches Smart Meetings, First-Ever AI Tool to Automate Meeting Scheduling Across Teams
After finding employees spend nearly 8% of their week rescheduling and managing meetings, Reclaim.ai creates a solution to reduce toil and improve productivity. PORTLAND, Ore.--April 23, 2024 12:55 PM – Today, Reclaim.ai, an AI calendar app for busy professionals,...
Southard Communications Marks 30 Years of Pioneering PR Excellence with Promotions and New Hire
– Celebrating 3 Decades of Influential Storytelling, Southard Communications Elevates Team Members in Key Leadership Roles – New York, NY - April 2024 – Southard Communications, a New York-based communications and public relations agency, celebrates its 30th...