PR News Archive
10 Best Media Monitoring Tools for PR Professionals in 2025
Why is media monitoring important in 2025? In 2025, the media landscape is more fragmented and fast-moving than ever. News breaks first on social platforms, stories can trend globally in minutes, and a single online mention can shape public perception overnight. For...
5 Signs You’ve Outgrown Your Media Contact Database
Consider this scenario: your team has perfected a press release for a game-changing launch. One that promises to save time and deliver unmatched value to your audience. You send it out through your media contact database with high hopes… but it’s met with silence. No...
Why choosing the right PR firm is the most important business decision you’ll make
The High Stakes of Reputation Every business decision carries weight, but few have the lasting impact of choosing the right PR partner. Revenue can fluctuate, products may evolve, and markets shift constantly, yet reputation endures. The firm you select to manage...
Local vs global PR: Balancing reach and relevance
In an age where a single tweet can cross oceans in seconds, public relations professionals face a paradox that didn’t exist a decade ago: how do you communicate globally while still sounding local? The digital revolution has made it easier than ever for brands to...
5 Best Media Relations Tools for PR Professionals in 2025
Why media relations tools matter in 2025 In 2025, media relations is evolving alongside the news cycle and the AI-driven transformation of PR. Journalists and influencers are busier than ever, inboxes are saturated, and trust between brands and the media is critical....
How to build an email list from scratch—the right way
Building an email list from scratch is one of the most powerful strategies for growing your business, establishing direct communication with your audience, and increasing conversions. Unlike social media platforms, where algorithms control who sees your content,...
When franchise marketing fails: The cost of ignoring local voices and rigid corporate control
The Promise and Peril of Franchise Marketing Franchise marketing holds enormous potential. It’s the lifeblood of hundreds of thousands of franchise businesses worldwide, promising brand recognition, operational support, and shared advertising muscle. But all too...
How to use effective reporting to measure the impact of your PR campaign
Public relations campaigns are often judged by the buzz they create, but measuring their true impact takes more than headlines and social media mentions. Without effective reporting, it’s nearly impossible to know whether your efforts are resonating with the right...
How Petco and The Dodo use PR and digital marketing to transform pet care awareness
The pet industry isn’t just about products; it’s about enhancing pet wellness and promoting responsible ownership. Pet public relations and pet digital marketing play pivotal roles in driving these goals. Two companies leading the charge with impactful, well-executed...
How to turn cybersecurity salary data into winning PR pitches in 2025
The Cybersecurity Talent Crisis: Why Salary Stories Matter The cybersecurity industry faces an unprecedented talent shortage. According to the World Economic Forum, the global talent gap could reach 85 million workers by 2030, creating a perfect storm for PR...
Top 5 Muck Rack Alternatives for PR Teams in 2025
Considering Muck Rack alternatives? You’re not alone. Muck Rack, a well-established player in PR technology, has offered solutions for communications professionals, including a media database and media monitoring, since 2009. However, as PR space continues to evolve,...
When big brands go small: How Star Wars and Burger King misfired in franchise marketing
Franchises carry immense power and promise: they come with built-in audiences, brand recognition, and a legacy to uphold. Yet, with that power comes great risk. Even the mightiest franchises can stumble with franchise marketing—and when they do, the fallout is often...