PR News Archive
Closing the AI Visibility Gap: What PR Teams Need to Know
AI is changing how people discover, compare, and trust brands. Search is no longer limited to traditional results pages, and brand reputation is no longer shaped only by what audiences see in news coverage, owned channels, or social media. Increasingly, brands are...
The KPI trap: When everything looks good except growth
Modern businesses rely heavily on KPI metrics to measure performance, track progress, and guide decisions. On paper, everything can look perfect—traffic is rising, engagement is strong, and reports are consistently positive. Yet despite all these encouraging signals,...
From Context to Action: PR CoPilot’s Latest Enhancement
Since the rollout of PR CoPilot in 2023, the suite has evolved from a media relations assistant into a robust set of AI-enhanced PR workflows. While early innovations within this suite focused on streamlining workflows, our latest enhancements, specifically to our...
How strategic PR strengthens the sales funnel
The fractured nature of many companies sees departments or external agencies like sales, marketing, PR and product competing against one another, all while trying to sing from the same corporate strategy document. Be it legacy divisions of labor, a battle for budget,...
The Media Measurement Trap Nobody Talks About
There's a particular kind of metric that shows up in media reports and looks, at first glance, like a real finding. Average coverage quality score: 7.4. Key message penetration: 34%. Sentiment: 38% positive. People nod. The number goes into the deck. Someone asks, “Is...
Using AI to monitor reputation risks in high-stakes industries
Reputation risk isn't abstract. It's the gut punch that hits when a headline breaks, when a thread goes viral, or when a regulator posts an enforcement action. In finance, healthcare, tech, and other high-stakes industries, the window between a small spark and a...
How PR teams are using public data to build smarter media strategies
Public relations has always been about being in the right place with the right message at the right time. What has changed is the raw material teams are working with. The best PR and communications professionals today are not just monitoring coverage. They are pulling...
How personalization is reshaping healthcare consumer engagement
Healthcare marketing has entered a new era where generic messaging no longer resonates with consumers the way it once did. Patients today expect more from the brands they engage with. They want communications that reflect their unique needs, interests, and concerns....
How media intelligence improves digital marketing strategy planning
Marketing is not a guessing game in the current competitive digital world. To develop successful strategies, businesses need to use correct data, real-time information, and a profound knowledge of the audience behavior. This is where media intelligence comes in a...
Key UX elements behind a seamless website experience in 2026
We’re in 2026, and the web has grown a bit of an attitude problem. It seems like it’s trying so hard to be “intelligent” that it’s become exhausting. On the other hand, patience is scarce. People no longer tolerate friction, and they certainly won’t wait for a clunky...
How to break through the clutter and gain brand recognition for World Cup sponsorships
It's no secret that one of the most difficult assignments that a sports marketing publicists has is gaining positive earned media for a brand's promotion in broad range consumer publications. Virtually all brand promotion stories end up in trade publications. That’s...
Intelligence with Context: Introducing Brand Identities
In an increasingly fragmented and AI-driven media landscape, the challenge for PR teams to decipher coverage impact on brand reputation has grown. As AI answer engines become the primary filters for brand discovery, managing your reputation across AI models in...