PR News Archive
How executive coaching is changing corporate communications in 2026
The responsibilities of corporate leaders have expanded dramatically over the past few years. Executives are no longer expected to simply guide business strategy. They are increasingly serving as public spokespeople, internal communicators, brand ambassadors, and...
The World Cup isn’t one story. It’s at least six.
We read the first week of the 2026 tournament the way a newsroom does — then sorted every article into a map of what the coverage was actually about. Share of first-week coverage, by topic The matches are the obvious story. Across roughly 2,000 articles, on-field...
One in five celebrity-brand partnerships that AI engines recommend do not exist
One in five celebrity-brand partnerships that AI engines recommend to marketers do not exist. The finding comes from the 5W × Talent Resources Celebrity Endorsement Index — 50 celebrities measured across 10 consumer categories, more than 600 buyer-intent prompts run...
SEO is alive and well—and PR without SEO is half a strategy
Most brands see media coverage as the end goal. A feature publishes, traffic surges, and momentum feels real for a short time. Yet in days, that attention drops — and the campaign’s impact vanishes with it. That’s where the problem starts. Traditional PR builds...
How public relations and college marketing work together to improve student recruitment
Getting students interested in your college can feel tough. Public relations and college marketing play a big role in fixing this issue. Together, they help schools connect with more students and share their story better. Keep reading to learn how these two strategies...
The best SaaS tools every team should consider in 2026
In 2026, the average professional uses over a dozen SaaS tools daily. Some manage project tasks. Some handle communication. Some track time, generate reports, or schedule social media. Each one solves a piece of the puzzle, but rarely do they feel like a...
Mars Petcare just cornered the AI recommendation surface for US veterinary care—independent practices have about 18 months
There is a number every U.S. veterinarian should know. 27 to 30 percent. That is the share of all veterinary AI citations now captured by Mars Petcare's three brands — Banfield, VCA, and BluePearl — across ChatGPT, Claude, Perplexity, and Google AI Overviews. There is...
Instagram in 2026: What PR and communications professionals need to know
The core tension: Organic reach is declining, yet time spent on the platform is rising. For PR and communications professionals, this paradox defines both the challenge and the opportunity. Instagram remains one of the most powerful channels for earned media...
How AI-powered tools are transforming marketing in the education sector
The education sector is all about connecting the right message with the right audience. But now your students, parents, and those who want to focus on learning are drowning in information overload, making it harder to know what is truly important. To really make an...
Why referral marketing should be part of every modern PR strategy
PR runs on credibility. It always has. The whole discipline exists because a third-party stamp of approval carries more weight than anything a brand says about itself. But one thing keeps bothering me about how most teams operate: they pitch, they place, they measure...
What happens when AI describes your brand better than you do?
For years, brands have invested heavily in shaping how they are perceived. From polished website copy and carefully crafted mission statements to PR campaigns and thought leadership initiatives, organizations have traditionally maintained significant control over...
How spot illustrations enhance visual storytelling in marketing and public relations
Struggling to grab attention with your marketing or PR content? Spot illustrations can make your message clearer and more engaging. This post will show you how these visuals simplify ideas, boost brand identity, and improve reader connection. Keep reading to discover...