PR News Archive
5 tips to increase your PR research skills for global campaigns
Digital PR is one of the hottest ways to get media mentions and grow your company's or personal brand’s awareness among audiences. However, this is not as easy as it looks because digital PR requires extensive research; it doesn’t consist of repurposing existing...
Why video content is essential for modern employee onboarding
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront...
5 ways PR helps you generate loyal customers—and how to measure the impact
Digital marketing has now become a must-have strategy for every business aiming for a solid presence. From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience. ...
10 strategies to promote the transparency of AI companies with public relations
The rapid evolution of AI has ignited a complex interplay of both excitement and apprehension. As AI integrates deeper into people's daily lives, public trust becomes essential. Public relations is critical in fostering this trust by championing transparency within AI...
How Customer Relationship Management tools enhance timely follow ups
Maintaining robust client relationships and ensuring timely follow ups are pivotal. The sheer volume of communications and client interactions can overwhelm even the most seasoned PR professionals. Hence, optimizing follow-up processes becomes a matter of efficiency...
Big AI is here: Many businesses in the US and UK are upping their investments to $25 million this year, despite privacy and talent concerns
Let it be officially said: the era of Big AI has arrived, evident in the deeper-pockets investments many businesses are now making in the revolutionary (yes, AI is worthy of the buzzword) and powerful technology. New research from tech consulting firm Searce shows an...
6 ways to use social proof to build trust and boost sales—and how to measure the impact
Have you ever watched a movie because lots of other people praised it? We all have, at some point or another. If many people are doing something, it must be great, right? Well, this is what social proof is all about. From a marketing POV, it provides evidence of the...
6 social media analytics tools for building a stronger PR strategy
Are you tired of guessing whether your public relations efforts are resonating with your audience? In a world where every like, share, and comment has an impact on your audience, protecting your brand’s reputation on social media can feel like walking on eggshells....
5 innovative customer research methodologies that extend beyond surveys and feedback forms
Answer this quick “yes or no” question: Does it not feel like you could do so much more and make your business reach such great heights if you could tap into actual customer insights and not just the fluffy stuff you get in surveys (or the standard market research...
Boosting your YouTube success: The ultimate guide to using SMM panels for maximum engagement
In the present day obviously, YouTube goes beyond just sharing videos; it has become a necessity for creating and building a brand’s personality, business and revenue generation. However, with millions of other people creating content, they face the problem of...
Standing out amid election noise: Comms expert offers ‘Anti-PR’ insights for handling the media frenzy as November approaches
The tide is turning on consumers’ brand-purpose demands—taking political and societal stances, which was stressed as a key strategic positioning tactic for brands as recently as a year ago, has fallen out of favor with most Americans as the presidential election...
12 of the best YouTube tools for marketers and brands
YouTube is one of the most powerful marketing channels to reach a global audience. The platform has over 2.5 billion monthly active users. Of this, 2.07 billion are over 18 years. These users spend about 19 minutes a day on YouTube. That’s 19 minutes you get to win...