PR News Archive
6 creative ways to turn customer feedback into PR gold
Customer feedback is gold. They are real voices from customers that tell you how helpful your product really is, where it’s lagging, and how best to fix it. According to Microsoft’s 2017 State of Customer Service report, 77% of consumers prefer brands that solicit...
Mastering AI press release optimization for effective PR strategies
If you’re still sending out press releases based on old templates, this piece is for you. 👇 Now that AI tools are on the market, you have endless ways to improve your PR releases. This includes optimizing them for better SEO, tailoring them to the right audience, and...
AI deepfakes in 2026: Worldwide legal actions and crackdowns
The first deepfake I recall seeing was not particularly sophisticated. It had bad lighting, and the lips were slightly out of sync. However, it was effective enough to deceive passersby, and that was the problem. Fast-forward to 2026, and deepfakes have become a much...
Many PR pros are monitoring media. Not all are understanding it.
Media monitoring has become a standard function inside modern PR and communications teams. Alerts arrive instantly, dashboards refresh in real time, and coverage reports are generated with little effort. On the surface, this suggests that organizations are more...
10 media relations tactics that get journalists to respond
The process of contacting journalists becomes challenging during certain periods. The perfect pitch requires timing, but you still might not receive any response to your pitch. Reporters get hundreds of emails every week, yet they skip most of them. Your message needs...
Can algorithms hire better than humans? The answer may surprise you.
Hiring is often regarded as a test of instinct, charisma, and intuition. Managers and recruiters pride themselves on spotting the “right” candidate in interviews or on paper. With the rise of artificial intelligence (AI) in recruitment, however, the conversation...
Top domain marketplaces for PR pros to find brandable domains
For PR professionals, a domain name does more than point to a website. It’s the first impression a brand makes. It shows up in press kits, media interviews, social campaigns, and every link you share. A smart, brandable domain builds instant trust and makes your...
Sorry, SEO, it’s not you… it’s AI. Why it’s time for PR to break up with traditional search.
We hate to see it happen so close to Valentine’s Day; however, it appears that some brands’ long-time affinity for SEO (Search Engine Optimization) could be cooling off. What started as curiosity — typing a question into ChatGPT “just to try it” — has grown into...
10 tips for writing PR pitches journalists will read
Hoping to land more media coverage this year? Journalists are busier than ever, and if your press release (PR) pitch doesn’t catch their attention fast, it’s likely gone for good. In fact, about 75% of journalists only find value in 25% of pitches or less. The...
The impact of social media management software in businesses
Social media is the heartbeat of modern business communication. It’s where customers complain, compliment, and connect in real time. But most teams are stretched thin. Between managing multiple platforms and proving ROI, even seasoned marketers feel the strain. That’s...
Top white-label advertising platforms for PR agencies, consultants, and media firms
For many agencies, white-label advertising is not about trends or buzzwords; it’s about survival and growth. Clients want full-service solutions, clear reporting, and fast results, but very few agencies want to build their own ad tech from scratch. That’s where...
Why generative AI requires PR teams to rethink visibility
Generative AI is transforming how information is created, discovered, and consumed. For PR professionals, this shift is more than a technological curiosity. It is a fundamental change in how audiences encounter content and assess credibility. Traditional approaches to...