PR News Archive
Why all high-profile clients should undergo media training
If there’s one aspect that all PR practitioners should be aware of, it’s that when arranging an interview for a client there is only one certainty: Until the story appears, you’ll never know if it will be what you hoped for. Experience shows that the resulting story...
The new language of work: Visual, written, and real-time collaboration
Alright, here's the scoop—work isn't just about emails or meetings anymore. These days, you're flipping between docs, charts, and group chats like you're in some kind of productivity Olympics. If you can't handle visuals, writing, and real-time chats all together,...
10 core functionalities of data intelligence solutions
In today's hyperconnected business environment, organizations are collecting massive amounts of data across different touchpoints, systems, and platforms. The challenge is not the collection of data, but converting it into actionable insights to support decision and...
Media relations PR solutions: Tips from industry experts and case studies
Press releases and damage management are only two aspects of public relations. Making a lasting impression is the aim. Given the rapid pace of news and people's short attention spans, effective media relations may be the difference between being noticed and being...
Navigating crisis communications in the age of AI and social media
Crisis communication has become more demanding than ever. In the past, public relations teams often had hours—or even days to craft a carefully worded response to an emerging situation. That window of preparation no longer exists. In today’s hyper-connected...
Gamified lead generation: How to create viral engagement campaigns
In today’s competitive digital landscape, businesses face increasing challenges in capturing and retaining their audience’s attention. Traditional lead generation strategies often fall short, failing to inspire the engagement needed to turn casual visitors into loyal...
The rise of AI-powered sentiment agents: Monitoring brand reputation at scale
There was a time when a PR crisis began with a headline. Today, it can start with a tweet. Modern brand reputation management lives in a 24/7 media cycle that doesn’t just include major outlets but also micro-influencers, Reddit threads, TikTok duets, anonymous...
The impact of AI on SaaS business operations: Efficiency, insight, and innovation
SaaS businesses run on systems, data, and nonstop decisions—every action, billing, support, forecasting—and depend on how well those systems work. Here’s the good news, AI is stepping in to handle the heavy lifting. Instead of adding more tools or more people, SaaS...
Bright ideas: How branding shapes interior style
In the modern world, marketing and public relations extend far beyond traditional ads and press releases. They’ve become integral not only to selling products but to shaping how people live, decorate, and express themselves within their own homes. Whether you’re a...
Agility PR Solutions Shortlisted for 2025 A.I. Awards in AI-Driven Personalization
Agility has earned a spot on the shortlist for The 2025 A.I. Awards in Best Use of AI-Driven Personalization, shining a spotlight on our PR CoPilot suite and its AI-powered capabilities designed to streamline and enhance PR workflows. Since launching the first fully...
Search Everywhere Optimization is here, and PR needs to rethink visibility
Today’s media wins often disappear into the void, unless they’re discoverable where people actually search. Are PR wins losing their primary importance nowadays? This question has just recently become relevant. Appearing in the media has always been one of the...
3 reasons why brand communication and messaging speed can make or break a high-dollar acquisition
When millions or even billions of investor funds are at stake, messaging timing and confidence help tip the scales. Financials and legal terms are essential in any acquisition, but messaging is what makes the deal believable. From how you talk to employees and...