PR News Archive
PR industry news: Milestones, market expansions, and the tech-driven future of communications
The public relations industry is entering a transformative era, with fresh milestones, global expansions, and technological innovations reshaping how brands communicate with their audiences. From seasoned firms marking decades of service to emerging strategies that...
PHP development outsourcing: Cost-effective solutions for your project
Planning to build a PHP-based web application efficiently and cost-effectively? Outsourcing PHP development is the right solution for your business needs. It allows you to approach expert talent, minimize overhead costs, and speed up development, all while keeping...
Sustainable SEO strategies: Ranking high without risking penalties
In the ever-evolving world of search engine optimization (SEO), the drive to rank high in search engine results often leads businesses and website owners to experiment with various techniques. While some may chase quick results using shortcuts, these methods can...
Crypto exchanges and brand trust: The overlooked PR angle in fintech development
The cryptocurrency industry has matured from its shadowy beginnings into a high-stakes, high-visibility sector of the financial world. Today, crypto exchanges are not just transactional platforms; they are brands. As centralized and decentralized exchanges battle for...
10 top OCR tools for PR and media pros to extract text from images
In public relations, journalism, and communications, there often comes a time when you don’t need the whole image, just the embedded text. Whether you're extracting quotes from press clippings, digitizing scanned reports, analyzing printed media, or converting...
Agent AI for PR teams: How autonomous workflows are redefining media outreach
The pace of modern PR is relentless. Your media list is outdated before the ink dries. Journalists ghost pitches by the dozen. And inboxes? Flooded. The traditional media outreach process, research, draft, follow-up, and repeat, hasn’t scaled with the speed or scope...
The rise of nomadic PR campaigns: Why travel-based content is winning attention in saturated markets
People's attention is nowadays quite fragmented. Audiences rarely have the patience to watch boring videos that are an hour long. Sometimes, even five minutes can be boring. This is why brands are rethinking how they’re going to reach new people. Nomadic public...
Modern advertising and the role of an AI word problem solver
AI can assist in preparing interactive “ads” to capture the attention of users. This helps to interact personally with consumers and resolve their specific problems. AI has enabled the brand to interact on an individual level to increase its brand awareness. An AI...
6 best HR tools every PR & marketing team should know about
Managing a PR and marketing team involves more than just creative campaigns. It involves juggling hybrid teams, freelancers, and multiple projects, all while ensuring smooth workflows. This is where HR software becomes a vital asset. Even for non-HR departments, the...
11 ways media monitoring PR solutions can transform your public relations strategy
Media monitoring PR services are similar to having superpowers in the current noisy digital world. They allow you to listen for brand mentions, find out what your audience likes or what they need, and respond with smart, timely moves. It is irrelevant how big your...
The small business guide to PR crisis
According to the US Bureau of Labor Statistics, nearly one-fifth of all new businesses close within the first year. While one of the major reasons contributing to this failure is the lack of capital or product-market fit, there are other reasons that contribute to...
Why facilities brands need better PR—and how the best are getting it right
For decades, facilities management (FM) has quietly powered businesses behind the scenes. Yet in today’s media-driven economy, even technical service providers must rethink how they present themselves to the world. As sectors like healthcare, construction, and...