PR News Archive
The unspoken overlord of client/employee/agency relationships: Self interest
Let’s be honest. Looking out for themselves is the primary priority of businesses, both private and public. And since public relations agencies are businesses, both private and public, that definitely applies to them. The importance of client relationships to PR...
Despite challenges and backlash, ESG is still a key factor for consumers—which brands and sectors do they think are leaders?
Despite the challenges brands and businesses face with implementing ESG initiatives in a tough economy, and the current ESG backlash making things even tougher, new research from market research giant Ipsos shows that American consumers still expect the companies they...
7 ways brands can leverage customer-centric content marketing to boost reputation
“Your reputation precedes you”—this phrase is just as relevant in business as it is for individuals. To drive long-term success, you must earn positive recognition from your customers. For that, you need to deliver impeccable customer service and cater to the...
New research finds men adopting AI tools at higher rates than women
Just to slice and dice the AI craze a little further, a new survey from remote and hybrid career service firm FlexJobs took the pulse of how men and women compare in their usage, curiosity and concerns surrounding recent advancements in AI, revealing that more than...
PR tools head-to-head: Webflow SEO vs. WordPress SEO
It’s much easier to do PR when you’re already sending a message from the place of authority. However, your “authority” is determined by many factors, including your Google rank. When you’re positioned better, or people recognize your brand due to high visibility...
Advertising takes a PR pivot as brand factors like consumer loyalty prove to have a greater impact on sales than just reaching a broader audience
The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites. But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR. However,...
5 email marketing tips that will improve your SEO strategy
Most people are aware that on-page SEO is important for websites when considering search engine optimization. On the face of it, there’s no obvious connection between SEO and email marketing, but as top search engine rankings are becoming more competitive, digital...
4 digital marketing trends that benefit financial services
When done right, marketing influences customer behavior, resulting in a more efficient way of driving sales. By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers....
New research sheds new light on the disconnect between leaders’ DEI claims and what employees are seeing—and why they both might be right
Is diversity, equity, and inclusion (DEI) getting better in the business world? It seems to depend on who you ask, because recent reports have found that although business leaders say they’re committed to and investing in this key Purpose initiative, many employees...
Proven PR strategies for brands to safeguard their image and bottom line
In the world of cutthroat competition, businesses cannot leave their reputation to chance. How a brand is perceived can significantly influence its bottom line, which is why public relations strategies are integral to any successful business. Comprehensive PR...
2 in 3 employees say they’d give up job flexibility for access to more data and other productivity-boosting tools
It’s true that many employees today prefer to work where they want, but mostly they just want to be productive—and they want employers to do a better job of enabling that ability. New research from Slingshot, the digital workplace of work connectivity software firm...
Enhancing brand image through integrated communications
In today's competitive business landscape, establishing a strong brand image is vital for any organization seeking long-term success. The image of a brand goes beyond mere visual identity; it encompasses the perceptions, emotions, and experiences customers associate...