2021 was another year of tumultuous change in the public relations industry. With increasing vaccine availability, supply chain challenges, a new U.S. president, and the impact of climate change, there were no shortage of issues communicators focused on around the...
Meta tags guide for SEO: What it is, examples, and best practices
Getting your website noticed isn’t hard when you know what you need to include. This involves both the main content of your webpages as well as metatags in your metadata. These can be used to influence your position in SERPs and attract more attention from users,...
A beginner’s guide to creating a mobile app: Everything you need to know
Smartphones are an essential part of modern life. By 2022, there were 6.57 billion smartphone users worldwide, and there could be seven billion by 2024. This makes mobiles one of the best ways for businesses to connect with customers. How? There's an app for that....
Influencers in the investment world: Democratization of trading or dangerous trend?
These days, “investment professionals” shoot up like mushrooms. Celebrities—more or less successful start-up entrepreneurs and other lateral entrants—become “financial influencers” across social channels. Ironically, very often a “this is not investment advice”...
4 ways that video marketing boosts your brand
Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced...
Performing a crisis audit: 5 elements that play a crucial role
One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That's why it is...
Creative strategies on a shoestring budget—without damaging your digital footprint
With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From...
Develop your voice, develop your confidence—how introverts can thrive in PR professions
When most people think of PR professionals, they envision extroverted, high-energy people who love public speaking and have unbounded confidence. However, anyone who has worked in PR for a while knows that isn’t the case. Some of the best PR professionals are...
How to tell your client they are not as interesting as they think they are, without getting fired
Before AI's recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. Sure, you would use your professional experience and instinct, and conduct labor-intensive research,...
3 ways to use search data to build your annual PR plan
The start of the year marks the annual planning season for many organizations. While the classic components of messaging adjustments and media list refinement are still critical, few brands effectively incorporate SEO data to enhance their strategies. If you’re a...
5 ways you can leverage graphics to boost your PR strategy
Visual content is king in the digital marketing landscape. And 65 percent of the marketers who are learning visual surveys confirm the importance of visual content in a marketing strategy. When you incorporate graphics to your PR strategy, you can achieve spectacular...
How to use topic clusters to map your keywords
SEO is changing to focus more on semantic search/user intent. Brands need to create content that better covers a wider range of topics. Topic clusters can help ensure you cover topics thoroughly and not lose rankings for main pages by interlinking them. What are topic...