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9 essential website features every e-commerce site must have
Brands creating an ecommerce website for the first time must know the essential features to make the platform more engaging. If these features are absent, the website operates like expensive artwork and does not generate revenue. The elements below influence the...
The growing role of AI in managing PR crises: A game-changer for brands
In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand's reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to...
Key challenges of product marketing—and how to overcome them
Many people underestimate what it takes to be an effective product marketer. Not only do you need to wear many hats and keep a finger on the pulse of the market, but you also need to be a master storyteller, data analyst, and have the communication skills to...
3 steps to implementing a content map to ensure campaign success
How good is your content strategy? It probably meets the needs and expectations of your ideal customers, giving them detailed information on your products or services so that they can make informed decisions when purchasing. But does it follow the buying journey as...
Effective financial risk PR communications: Exemplary practices and 5 real-life examples
Managing financial risk effectively is crucial for maintaining investor confidence and company stability. Effective financial PR communications during times of risk or crisis involve clear, transparent, and strategic messaging. Here are some notable examples of...
How AI avatars are shaping the future of brand identity
Since the introduction of advanced large language models (LLMs) like ChatGPT and image generators like Stable Diffusion into the mainstream, the marketing industry has undergone a significant overhaul. AI-generated content has become increasingly popular with...
20 brilliant European gambling PR programs
European gambling and casino PR programs have frequently pushed the boundaries of creativity and effectiveness to attract and retain players. They have always been regarded as creative and out of the box. Here are 20 of the greatest real-life gambling promotions ever...
How to turn a short-lived crisis story into a marathon—Trump’s response to the incident at Arlington National Ceremony is a perfect example
Many PR crisis specialists believe that not replying to a negative news article is tantamount to an admission of guilt and that it must be answered. I’ve never agreed with that. I’ve always believed that it depends on the circumstances. If the article is about a major...
The ultimate guide to upcoming holiday travel
Holiday: the name itself means happiness. The season of holidays brings happiness, fun, and the kindness of getting together with loved ones. However, along with all this, it also brings the stress of hustle-bustle at airports, highways, and travel issues. So, to...
Mastering consumer insights: How to uncover decision-driving data
If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%....
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THIS MONTH'S WEBINAR
New Skincare Brand, Rothea Retains Beach House PR
Beach House PR is thrilled to announce the new representation of Rothea, a new skincare brand inspired by a daughter's love for her mom and made specifically for the incredible women who sacrifice so much for their families. “Born from love, made for you” is the heart...
D S Simon Media Names Marisa Chez National Business Development Manager
New York, NY October 9th, 2024—The D S Simon Media team names Marisa Chez as the National Business Development Manager. In her role, Chez will help clients achieve success on their satellite media tour campaigns as she shares her deep knowledge of media strategy...
New IPR/Peppercomm Research Shows Communication Executives and Media Relations Experts Confront Challenges Due to Shrinking Newsrooms and Disinformation
The Institute for Public Relations and Peppercomm interviewed CCOs and media relations experts to find out how they are navigating an evolving media landscape New York, NY (Oct. 8, 2024) — Chief Communications Officers (CCOs) and media relations experts are grappling...