PR News Archive
7 steps for creating evergreen content that builds authority and trust
What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely...
5 effective PR strategies that will empower your sales team
Selling is much easier when your name is already known and trusted. That’s what good PR does—it opens doors before a sales team even knocks. It spreads your message, builds credibility, and gives sales reps ready-made proof to use in outreach. This article breaks down...
Strategies for turning monitoring insights into reputation-building action in 2026
Online conversations about brands shape customers’ trust and increase their expectations for better services. However, building a robust reputation requires more than just online conversations and media mentions. Trust grows through a combination of multiple efforts,...
Exploring the benefits of co-branding and partnership marketing
The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver...
The art of reputation in an always-on media cycle
In today’s media environment, information travels faster than ever. News, social updates, and industry insights flow continuously, creating a cycle where audiences expect immediate access to credible information. For brands, tackling this reputation management...
How to build consumer connections with influencer marketing to grow your brand
You’ve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into?...
Why OKRs are the strategic shift PR teams desperately need
Modern PR teams are no longer just reactive, and face increasing pressure to align outcomes with other key business areas and strategies. Even then, thanks to traditional goal-setting methods, lack of clarity and accountability, and strategic alignment, PR teams get...
The importance of media relations in a successful marketing strategy—8 ways to incorporate and benefit from earned media
In the modern instant digital media age, media relations is often the key to establishing your brand's image. If properly executed, it builds credibility, popularizes the brand, and boosts consumer engagement. Media relations, however, does not stop with the press—it...
Why understanding brand perception is crucial for modern marketers
The concept of brand perception has taken one of the highest priorities among contemporary marketers. With a digital world that is rapidly changing and customers disseminating their opinions to the rest of the world in real time and competition accelerating on a daily...
Making your PR team agile: Top hiring tactics and smart workflows to implement now
The demand for PR specialists is predicted to grow by 6% by 2033. However, working in a remote PR team means moving quickly and staying flexible in a fast-paced world. Meaning, when news breaks or trends shift, you can’t wait around. You need strong systems, sharp...
The future of PR belongs to the data-literate storyteller
Public relations has always been about storytelling, but the modern era demands a new skill set. Today's PR professionals must not only craft compelling narratives but also interpret the data that shapes audience behavior. The convergence of creativity and analytics...
Building bridges for inclusion in PR and marketing for diverse audiences
In today’s diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their...