PR News Archive
Influencer marketing without reputation strategy is just paid noise—here’s how to generate real impact
Influencer marketing has evolved from a trendy social tactic into a multibillion-dollar communications channel. Brands are investing heavily in creators to drive awareness, engagement, and even direct sales. Yet despite rising budgets, many campaigns struggle to...
Cancel culture 2.0: How brands can become “uncancellable”
Cancel culture started as a grassroots movement demanding accountability, but it has evolved into a high-stakes reality for brands. Today, every tweet or post can be scrutinized and judged in real time. Screenshots live forever. Private conversations go public....
From clinics to credible brands: How PR-led marketing builds trust, visibility and patient demand in healthcare
In today’s healthcare world, running a clinic is not just about providing excellent treatments to patients. Nowadays, patients are more into research. They research providers and primary care the exact same way they search for restaurants, schools or any financial...
Your PR work isn’t ‘soft’—here’s how to turn coverage into resume-proof metrics
PR people hear it all the time: “Sounds fun, but… what did you actually do?” Or the sneaky version: “So you got some coverage—nice. What was the impact?” It’s not that the work is vague. It’s that the evidence is usually scattered: a few screenshots in Slack, a...
Managing reputation risk in high-stakes commercial real estate developments
In high-stakes commercial real estate developments, reputation risk moves faster than construction crews and hits harder than market swings. Developers who ignore public perception often find that financing, approvals, and tenant commitments start to wobble. Managing...
The role of professional-quality content in modern brand positioning
In today’s digital communication environment, brand positioning is no longer shaped only by advertising campaigns or social media activity. Instead, it is increasingly influenced by the quality, depth, and credibility of the information a company publishes online. As...
5 things that separate pitches that get responses from those that die in the inbox
Your pitch is the first deciding factor in whether you earn a meeting, a quote, or a story. If the pitch is generic or not personalized to the recipient, it’ll likely end up in the spam folder or be ignored, even in your inbox. Don’t just take our words for it....
11 proven steps for giving constructive feedback
PR thrives on communication. But many teams still run into hiccups when it comes to giving and receiving important feedback. Feedback often comes too late, too harshly, or not at all. And in an industry built on messaging, that’s an ironic and costly problem. A...
AI calling assistants in 2026: What businesses should expect next
By the year 2034, the AI calling agent market will grow to more than $47.5 billion, providing scalable and automated human-like phone interaction to businesses that need lower-cost options for phone automation and customer service. In fact, according to Fortune...
6 secrets of brands that always get quoted in the news
Watch the news cycle for a week, and you'll see the same brands quoted over and over. Zillow on housing. Adobe on e-commerce. LinkedIn on hiring trends. It's not random. Every quote builds awareness and credibility. When reporters cite your data or call your team for...
The role of media in fashion: How large brands use PR to increase their influence
In the ever-evolving world of fashion, media plays an increasingly crucial role. From setting trends to shaping public perception, the influence of media on the fashion industry is undeniable. With its ability to connect global audiences to the latest collections,...
Beyond the hype: Engineering high-ROI influencer marketing ecosystems with AI
The era of managing influencer marketing through intuition, fragmented spreadsheets, and heuristic decision-making is effectively over. As we navigate through 2025, the landscape has shifted from a "Wild West" of creative experimentation to a high-stakes, data-driven...