PR News Archive
The difference between proactive PR and reactive PR—and how to reach out to audiences with these strategies
If you’ve worked in comms long enough, you’ve lived on both sides of the equation: The carefully orchestrated campaign that lands where you intended. And then, the 4:00 a.m. scramble to draft a holding statement before a headline spirals. So, which communication...
How private community brands can rebuild trust after a breach
Data breaches sting in any context, but they cut especially deep when they strike private community brands. These platforms are built on intimacy, trust, and the implicit promise of safety. When Tea suffered a breach, the shock was visceral. Members weren’t just...
Statement on the Salesloft Drift Incident
Last week, Agility was notified that we were impacted by the breach of the Salesloft Drift application. This breach is believed to have affected hundreds of organizations that utilize Salesloft Drift. Through a third-party integration, an unauthorized party accessed...
Media monitoring PR solutions vs. manual monitoring: Choosing the best for your brand
The media is all around us. Your company, and potentially even your brand, is being discussed somewhere on a platform, blog, news site, social media, or podcast. For anyone into public relations or reputation management, it's very crucial to keep a watch on what is...
Wired for war: Navigating public relations in the age of defense tech
In a world shaped as much by narratives as by nations, defense technology firms are no longer operating in the shadows. The tools of warfare—autonomous drones, cybersecurity arsenals, hypersonic missiles, and AI-enabled surveillance—now come with carefully crafted...
3 ways financial advisors can use PR to grow their businesses
Considering that the average per-person debt in the U.S. is north of $105,000, there's certainly a need for good financial advisors to help people learn and adopt better financial habits. While word-of-mouth marketing is the most effective kind of marketing, that...
New in Agility: Level Up Your PR Media Briefings with Charts
Media briefings play an essential role in public relations by helping teams stay updated on brand visibility, industry trends, competitors, and important topics. These briefings keep leaders, staff, and outside stakeholders informed about news coverage connected to...
Generative AI and human-led PR: Finding the right balance
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
Navigating online review bombs: How to defend your brand’s reputation proactively
Have you ever woken up to a ton of messages and missed calls from your team asking you to check the company’s Google reviews? You drag your PJs to the desk, open your system, and find hundreds of one-star reviews that feel…oddly coordinated. That’s a review bomb....
From networks to narratives: Communicating the value of 6G at IFA Berlin
At IFA Berlin this year, conversations about 6G will capture significant attention. Faster connectivity, smarter networks, and future-ready applications will all be showcased. Yet as history has shown with earlier generations of wireless technology, audiences outside...
How Unilever’s AI-driven Dove campaign redefined digital PR
In 2025, Unilever turned heads in the world of digital PR by fusing artificial intelligence with human influence to breathe new life into Dove. What began as a soap promotion transformed into a data-fueled cultural narrative, generating more than 3.5 billion social...
Corporate PR in the transparency trap: How to survive when every word is scrutinized
Corporate messaging no longer lives in closed circles. A statement meant for investors can find its way onto social platforms in minutes, sparking conversation among customers, employees, and the public at large. That shift has elevated corporate communications from a...