PR News Archive
Why many financial brands are getting their PR strategy completely wrong in 2026
The financial services industry is in the middle of a communications revolution, and most firms are still playing by rules written in 2015. Here's what I see constantly: a fintech company raises a Series B, hires a PR agency, gets a Bloomberg mention, and calls it a...
Key UX elements behind a seamless website experience in 2026
We’re in 2026, and the web has grown a bit of an attitude problem. It seems like it’s trying so hard to be “intelligent” that it’s become exhausting. On the other hand, patience is scarce. People no longer tolerate friction, and they certainly won’t wait for a clunky...
The best infographic generators in 2026
An HR lead at a mid-sized SaaS company brought me in to help with their quarterly workforce report ahead of a board review. The data was strong. Retention by department, hiring velocity by region, and engagement scores from the latest internal survey. The problem was...
Top 5 ways PR teams can protect brand reputation
Brand reputation is the story people tell about you when you're not in the room. It's built on what customers experience and what employees share. Even what the public sees across headlines and social feeds. One post can now define a narrative. Reputation has become...
The Shrinking Newsroom: What Media Layoffs Mean for the Future of Democracy
In just the past month, we’ve seen layoffs and restructuring across major media organizations—BBC (2,000 jobs), Washington Post (300+), CBS Radio (shutdown), Disney (~1,000), ESPN (hundreds), and the Associated Press (120+ buyouts). These aren’t small players. These...
Beyond the laugh: National humor month and the power of curious teams
April marks National Humor Month, an annual reminder that laughter is not just a release valve but more importantly, a bridge. Employees are facing an increasing sense of uncertainty, change and polarization. Humor has the ability to bring people closer and curiosity...
How PR teams are using public data to build smarter media strategies
Public relations has always been about being in the right place with the right message at the right time. What has changed is the raw material teams are working with. The best PR and communications professionals today are not just monitoring coverage. They are pulling...
How media intelligence improves digital marketing strategy planning
Marketing is not a guessing game in the current competitive digital world. To develop successful strategies, businesses need to use correct data, real-time information, and a profound knowledge of the audience behavior. This is where media intelligence comes in a...
From coverage to influence: Measuring PR impact beyond vanity metrics
Every PR professional knows the moment. The campaign wrapped. The coverage was strong syndicated placements, a tier-one feature, consistent share of voice across the quarter. The report was polished. The numbers looked good. And then someone in the room, a CFO, a...
How digital gaming platforms are adapting their messaging in a regulated UK market
The UK’s regulated gaming market is becoming a useful case study for PR and marketing teams far beyond Britain. For US communicators, it shows what happens when audience trust, creator strategy, owned content and brand copy all start answering to tighter rules at the...
Algorithm insights: Why cart prices change—and how to fix it
Ever noticed how that pair of sneakers you've been eyeing suddenly jumps in price the moment you add it to your cart? Or how a flight on Expedia gets more expensive every time you refresh the page? You probably chalked it up to bad timing. It wasn't. The price you see...
The rise of AI-powered media monitoring: How PR teams turn data into strategic insights
The media landscape has evolved rapidly as digital platforms, social networks, and online publications continue to expand the speed and scale of information sharing. In the past, media monitoring mainly focused on tracking brand mentions across newspapers, television...