PR News Archive
A communications chess match: The YouTube TV vs. Disney carriage dispute
We’re witnessing one of the bigger carriage fights in recent memory between YouTube TV and Disney. While it’s fundamentally a financial and legal battle—Disney pushing for higher carriage fees and YouTube TV resisting on behalf of its subscribers—it’s an equally...
New PRSA guide, ‘AI Prompting 101,’ offers step-by-step prompts to help communicators turn generative AI from experiments to strategy
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
5 tips to boost event attendance with social media marketing
In-person and virtual events can be great opportunities for networking, data mining, and gathering new prospects that you can convert into customers. That’s why you want to ensure the best attendance possible. Businesses use many tried-and-true marketing methods for...
Essential tips for choosing secure and compliant SaaS and services for your business
Buying software isn’t just a feature check. It’s a risky decision, especially when evaluating enterprise platforms and long-term services such as NetSuite managed services. The right tools protect data, help you pass audits without drama, and keep your teams moving....
The attention economy and PR: Winning in a world of 3-second scrolls
Screens flash, notifications buzz, and attention slips faster than ever. The attention economy measures how brands compete for those scarce seconds of focus. Today, most people decide within three seconds whether to stop or scroll. The attention economy and PR connect...
What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
The next wave of data engineering: How to get ready
Data engineering is no longer just infrastructure—it's what determines which businesses can act on what they know. The next few years will separate companies that can deploy AI reliably from those still fixing broken pipelines, especially as real-time systems and...
5 psychological triggers that make media pitches irresistible
You spent weeks crafting the 'best' media pitches, subscribing to email marketing tools, and sending them to tons of journalists who can help build coverage for your product or event. But hours and days after, crickets. Only a few got back, and it was to decline your...
Why PR professionals should think more like content marketers—and how to adopt this mindset
For a long time, public relations and content marketing were two independent fields. PR people worked on getting media coverage, maintaining brand reputation, and creating connections with journalists. Content marketers, on the other hand, worked on creating content...
The hidden ROI of PR you may not be tracking
In contemporary communications, many organizations continue to assess PR success through surface-level metrics such as impressions, reach, or social shares. While these numbers appear impressive, they merely scratch the surface of public relations' true impact,...
Why every modern PR firm must be fluent in digital PR and marketing
The world of communication has shifted toward immediacy, measurement, and integration. Traditional PR tactics like media outreach and press events remain essential, but they no longer stand alone in driving meaningful brand visibility. Today’s most effective PR firms...
Power moves on a shoestring budget: Building your brand’s digital edge
Every brand, no matter its size, deserves a strong, visible digital presence. Building an effective marketing plan isn’t about having a massive budget; it’s about using clarity, creativity, and focus to make every action count. When strategy and consistency align,...