PR News Archive
How a Bulldog Award win fits into AI-era credibility
If earned media is the currency of AI credibility, a Bulldog Award win is one of its highest-denomination notes—and here's why. AI systems look for consensus. They favor sources that multiple trusted parties have independently verified. An industry award is arguably...
Top AI detector tools for teams that need results
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
Top AI tools to remove unwanted objects from photos effortlessly
Capturing the perfect shot is often a matter of timing, but unwanted distractions like photobombers or messy backgrounds can easily ruin the frame. Fortunately, modern AI technology has made it incredibly simple to polish your images without needing professional...
AI tools for PR teams: friend or foe? Here’s why they’re valuable assets that enhance efficiency and creativity
Artificial intelligence has become an increasingly prominent presence in the world of public relations. From AI-powered chatbots handling routine media inquiries to sophisticated content generators drafting press releases, AI is transforming how PR teams operate. This...
How marketing technology is changing competitive advantage
Competition in modern markets is no longer defined only by product quality or pricing. Businesses now compete through speed, data intelligence, customer understanding, and the ability to personalize experiences at scale. Marketing technology has become one of the most...
AI-powered media outreach: Rethinking how PR connects with journalists
For decades, public relations teams have relied on traditional methods to connect with journalists. Press releases, cold emails, phone calls, and follow-up sequences formed the backbone of media outreach strategies. While these methods were effective in a pre-digital...
The evolution of AI video ads in digital marketing conversions
In the modern booming digital world, conversion rate optimization (CRO) is commonly conceived of enhancing landing pages to perfection. However, the creative that captures attention first is equally important towards making conversions. Regardless of the optimization...
How brands can avoid the Super Bowl And Olympics trap during America’s birthday celebration
For marketers and PR people, in some ways the 250th birthday of the United States will be similar to the Super Bowl and Olympics. There will be so many promotions that it will be difficult for one to stand out from the clutter. There are sure to be brand promotions...
Stop pitching journalists like it’s 2019: The new rules of media relations nobody wants to admit
The media landscape has changed more in the last five years than it did in the previous twenty. Journalists are understaffed, over-pitched, and working in newsrooms where one person now covers beats that used to belong to three. Yet somehow, PR pitches keep arriving...
The marketing fallout of product recalls and how to contain it
When a Recall Becomes a Marketing Crisis A product recall is not just a safety or operational issue. It is a marketing crisis that reshapes how a brand is perceived in real time. The fallout begins the moment information becomes public, and in many cases, the...
How to plan accessible PR for awareness weeks
Planning PR for an awareness week can feel like a sprint, and it’s easy to realize too late that your message isn’t connecting or your content isn’t truly accessible. It happens to a lot of teams. These campaigns move quickly, and accessibility often gets pushed aside...
Journalists aren’t ignoring you, your story just isn’t worth covering yet
Many companies believe low media coverage stems from poor visibility. Teams send pitches, complete follow-ups, and when results disappoint, they think reporters are overlooking them. Yet that belief isn’t only incorrect; it wastes budget. It pulls attention from the...