PR News Archive
Why bad design hurts your marketing efforts—and tips to avoid it
Bad design in marketing is like showing up to a wedding in flip-flops—not exactly the impression you want to make. Clashing colors, fonts that strain the eyes, or layouts that look rushed all have the same effect: they turn people away before they even figure out what...
Exploring the intersection of AI and journalism—and the implications for media ethics
Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its...
App marketing in 2025: Trends to watch in a rapidly evolving landscape
The app marketplace is dynamic and ever-changing, with new trends emerging at a breakneck pace. For businesses looking to succeed in this space, staying ahead of the curve is crucial. This op-ed explores the key trends shaping the future of app digital marketing, from...
Count on it: Here’s what’s sure to happen in the PR world in 2025
There have been many changes in the practice of public relations over the years, but one thing has remained consistent: Year after year, most PR practitioners and clients will be disappointed about their experiences—and 2025 will not be any different. Here’s why:...
Achieving link equity: Understanding link building for homepages vs. inner pages
Every page on your website plays a role in establishing authority and relevance. While homepages often receive the lion’s share of attention and external backlinks, inner pages are critical for creating a balanced and effective link equity distribution strategy....
The role and evolution of casino public relations: Navigating a complex industry
Public relations in the casino and gaming industry has long been a cornerstone of branding, communication, and reputation management. As one of the most heavily regulated and scrutinized sectors in the world, the casino industry faces unique challenges when it comes...
9 top digital tools every local business should use
As a local business, embracing the digital era is crucial for standing out and staying competitive. Whether you’re a small shop or a growing service provider, digital tools can streamline operations, enhance customer experiences, and boost your marketing efforts....
How Booking.com dominates travel digital marketing with search engine optimization
Booking.com is one of the largest and most successful online travel agencies in the world, offering everything from flights to hotels, car rentals, and vacation packages. While the company’s expansive inventory and competitive pricing are essential to its success, one...
Mastering e-commerce: Essential strategies for subscription-based business success
Today, over 50% of online shoppers subscribe to an online model. Over the years, e-commerce subscription models have shown immense potential, suggesting that they’re here to stay. If you’re a business owner planning to launch your subscription-based model, this blog...
Embracing change—4 predictions for the public relations industry in 2025
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet...
Mastering the art of media monitoring: Strategies for PR professionals
Every PR professional would agree that media monitoring is the weapon to spot trends before they blow up, manage crises before they explode, and seize opportunities before anyone else knows they exist. Without it, you're flying blind in a world that moves at the speed...
6 key applications of AI in digital marketing—plus case studies, challenges and future trends
Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their...