Analysis
How to improve the ROI of your social media marketing efforts

How to improve the ROI of your social media marketing efforts

Social media has become a crucial channel for marketers. It can help you boost your brand’s reach, generate leads, build a loyal following, and remain competitive. But can you prove that your social media efforts are generating results? It’s extremely critical for you...

4 tips for crafting the perfect PR strategy on LinkedIn

4 tips for crafting the perfect PR strategy on LinkedIn

Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business. So a well-executed PR...

How PR can help to change consumer behaviour during crisis

How PR can help to change consumer behaviour during crisis

When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy...

3 ways marcomm pros can communicate effectively during crisis

3 ways marcomm pros can communicate effectively during crisis

It seems like a lifetime ago that we began to read reports of a virus emerging at the end of 2019. As states issued stay-at-home orders, closed businesses, colleges, and schools, and cancelled large-scale events, marketing communication professionals searched for ways...

9 illuminating tips for marketing to college students

9 illuminating tips for marketing to college students

Many marketing types depend on the target audience. College marketing campaigns are focused on students, their needs, and their preferences. This niche can be very profitable if approached thoughtfully, but it’s necessary to find the best techniques for influencing...

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