PR News Archive
Do’s and don’ts for dealing with your client’s public misdeeds
It happens all too frequently: a client does something embarrassing, insensitive, or illegal and the news reaches the public. Their reputation is damaged as the public turns against them. Perhaps law enforcement gets involved. This is a public relations nightmare, but...
Companies still struggle to optimize mobile app experiences—what marketers must know
New research from app experience platform Airship spotlights key internal challenges companies of all sizes face in deploying and improving app experiences for their customers, revealing that the mobile app experience (MAX)—as a concept and set of best practices—is...
The importance of earned media value—and how to measure it
We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. But it’s worth learning about because it is, in fact, extremely important. Earned media value is a very useful metric. Understanding it is vital to...
6 important PR tips every practitioner should know
Public relations is a critical piece of any business or organization. It's how you build and maintain relationships with the public and key stakeholders. However, PR can be complex and confusing for those who are new to it. This blog post will outline some basic PR...
5 ways to grow your PR business
In the fast-paced world of public relations, it is important that you keep up to speed with the industry's latest best practices. This can make or break your business. Here are a few ways to help you achieve your goals. 1. Keep your clients happy As a public relations...
Social commerce poised to be the top objective for influencer marketing campaigns
Social commerce will be the most popular influencer marketing campaign objective within the next year, demonstrating the growth of social commerce in influencer marketing, according to new survey research from industry service provider Influencer Intelligence. The...
5 ways technology is changing the PR industry
With new technological advances always around the corner, the PR industry is constantly evolving. Public relations now predominantly happen in the digital space. Customers interact with brands through social media, websites, and mobile apps. PR professionals must...
Exploring how AI can be used in public relations
The value of a strong, successful public relations campaign cannot be understated. When a company or brand invests in an organized set of activities whose aim is to build a loyal, ever-expanding client base, targeted goals, such as sales quotas, can be met more...
New research confirms that customer support increases loyalty in times of crisis
The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them. When new business becomes difficult in...
How PR pros can thrive in the wake of Google’s new search update
It’s a known fact that both PR and SEO go hand in hand with each other. As PR teams generate content on a wide scale, reaching a diverse, global demographic continues to be a trying task. In a new era of backlinking, search engine optimization and a focus on user...
3 smart ways to harness the power of media
With so much content out there, it is easy to lose track of what is being said about your brand or your company. Keeping tabs on what others say about your business is one way to control the narrative. With the option of creating some of your content, you also take an...
6 ways big data improves your social media marketing
Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. Here are some ways that incorporating big data into your strategy can...