PR News Archive
Why integrated security communication matters for modern businesses
Organizations today operate in environments where physical safety, operational continuity, and public trust are closely connected. A single security incident can quickly disrupt operations, damage reputation, and create legal or financial consequences. Because of...
SEO and digital PR as a unified growth strategy: An essential guide
Search growth rarely comes from one channel alone. Rankings, brand mentions, editorial coverage, and backlinks all influence how your business performs online. If SEO and digital PR operate separately, progress feels disconnected and inconsistent. When they work...
How brands can extend their Olympics connection after the games are history
PR practitioners should face the facts regarding mega sporting events sponsorships: Immediately after they are over the media forgets about them. Arguably, the two prime examples in the U.S. are the Super Bowl and the Olympics. And they have a lot in common: It...
Influencer marketing without reputation strategy is just paid noise—here’s how to generate real impact
Influencer marketing has evolved from a trendy social tactic into a multibillion-dollar communications channel. Brands are investing heavily in creators to drive awareness, engagement, and even direct sales. Yet despite rising budgets, many campaigns struggle to...
Cancel culture 2.0: How brands can become “uncancellable”
Cancel culture started as a grassroots movement demanding accountability, but it has evolved into a high-stakes reality for brands. Today, every tweet or post can be scrutinized and judged in real time. Screenshots live forever. Private conversations go public....
From clinics to credible brands: How PR-led marketing builds trust, visibility and patient demand in healthcare
In today’s healthcare world, running a clinic is not just about providing excellent treatments to patients. Nowadays, patients are more into research. They research providers and primary care the exact same way they search for restaurants, schools or any financial...
Your PR work isn’t ‘soft’—here’s how to turn coverage into resume-proof metrics
PR people hear it all the time: “Sounds fun, but… what did you actually do?” Or the sneaky version: “So you got some coverage—nice. What was the impact?” It’s not that the work is vague. It’s that the evidence is usually scattered: a few screenshots in Slack, a...
Managing reputation risk in high-stakes commercial real estate developments
In high-stakes commercial real estate developments, reputation risk moves faster than construction crews and hits harder than market swings. Developers who ignore public perception often find that financing, approvals, and tenant commitments start to wobble. Managing...
5 things that separate pitches that get responses from those that die in the inbox
Your pitch is the first deciding factor in whether you earn a meeting, a quote, or a story. If the pitch is generic or not personalized to the recipient, it’ll likely end up in the spam folder or be ignored, even in your inbox. Don’t just take our words for it....
11 proven steps for giving constructive feedback
PR thrives on communication. But many teams still run into hiccups when it comes to giving and receiving important feedback. Feedback often comes too late, too harshly, or not at all. And in an industry built on messaging, that’s an ironic and costly problem. A...
AI calling assistants in 2026: What businesses should expect next
By the year 2034, the AI calling agent market will grow to more than $47.5 billion, providing scalable and automated human-like phone interaction to businesses that need lower-cost options for phone automation and customer service. In fact, according to Fortune...
6 secrets of brands that always get quoted in the news
Watch the news cycle for a week, and you'll see the same brands quoted over and over. Zillow on housing. Adobe on e-commerce. LinkedIn on hiring trends. It's not random. Every quote builds awareness and credibility. When reporters cite your data or call your team for...