PR News Archive
The rise of micro-influencers in B2B PR campaigns
In B2B, nothing moves fast. Especially decisions. You’re not convincing one person. You’re building trust with an entire team of stakeholders, each with their own concerns and criteria. That’s why B2B PR has always had to work a little harder, and a little...
Beyond the press release: AI and the future of public relations
Public relations has always thrived on building trust and shaping narratives, but the landscape has changed dramatically. No longer limited to press releases and media kits, PR now operates in a world where a tweet can go viral in seconds, a meme can influence public...
Content strategy intelligence: Using Google results to understand what audiences actually want
Ever wondered why some content flies while yours crawls? It’s not always because the writing’s bad or the design’s dull. More often, it’s because it’s answering questions no one’s actually asking. The internet is crowded, but attention is scarce. If you want your...
Examining the shift from traditional branding to experiential branding
Branding has changed a lot in the last decade. Print advertisements, billboards, and TV commercials are no longer enough to draw the attention of consumers. Brands are transitioning from traditional advertising toward the development of immersive experiences that...
Overcoming remote PR & marketing challenges while leveraging Argentina’s skilled teams
The future of PR and marketing is borderless. As campaigns grow more data-driven, fast-moving, and tech-enabled, leaders must guide teams that collaborate across continents without losing strategic focus or creative spark. Argentina has quickly positioned itself as a...
B2B PR is the competitive edge most companies still overlook
In the business-to-business world, many organizations pour their resources into refining sales strategies, enhancing product features, and optimizing service delivery. Yet one powerful lever is often undervalued: B2B PR. Too often dismissed as a consumer-focused...
Breaking the mold of B2B communication: How B2B PR agencies are matching consumer creativity
The notion that B2B communication must be dry or overly technical is fading. Business audiences are increasingly drawn to narratives that are engaging, visually appealing, and emotionally resonant. Forward-thinking B2B PR agencies recognize that creativity is not just...
How media coverage affects investment trends and behavior
In today’s fast-paced digital world, the influence of media on financial decisions cannot be overstated. From individual investors to large institutional players, media coverage has become an essential factor in shaping investment decisions. Wealthy individuals, in...
Why 68% of startups say OKRs helped them reach $1M ARR faster—and what PR teams can learn
New research from 200 early-stage startups sheds light on a goal-setting method that may be fueling early traction and growth. But it’s not just startups that face alignment challenges. PR and communications teams also struggle when goals aren’t clearly defined and...
How to reinforce your website’s messaging through social media content
What’s the best way to sustainably promote and grow your business online? Without a doubt, it’s developing digital marketing strategies that allow you to reach your target audience and communicate core brand messages in an engaging and user-centric way. Social media...
Why all high-profile clients should undergo media training
If there’s one aspect that all PR practitioners should be aware of, it’s that when arranging an interview for a client there is only one certainty: Until the story appears, you’ll never know if it will be what you hoped for. Experience shows that the resulting story...
The new language of work: Visual, written, and real-time collaboration
Alright, here's the scoop—work isn't just about emails or meetings anymore. These days, you're flipping between docs, charts, and group chats like you're in some kind of productivity Olympics. If you can't handle visuals, writing, and real-time chats all together,...