PR News Archive
The future of PR belongs to the data-literate storyteller
Public relations has always been about storytelling, but the modern era demands a new skill set. Today's PR professionals must not only craft compelling narratives but also interpret the data that shapes audience behavior. The convergence of creativity and analytics...
Building bridges for inclusion in PR and marketing for diverse audiences
In today’s diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their...
The future of business communication with low-latency voice APIs
In an era where businesses compete on experience as much as on product, communication has evolved far beyond simple voice calls and chat interfaces. Modern consumers expect instant, natural, and context-aware interactions across every channel whether they are speaking...
Crisis management for consumer brands: A new PR playbook
In today’s highly connected environment, consumer brands face challenges that can escalate quickly and leave lasting impressions. Whether it is a misstep in messaging, a product recall, or a social media controversy, the speed at which information spreads demands a...
5 steps for creating effective email campaigns that generate better ROI
Email marketing remains one of the most effective ways to reach your audience and boost your ROI. However, relying on outdated strategies may no longer deliver the impactful results you need. With countless brands vying for attention in crowded social media feeds and...
Why modern wellness businesses need digital booking systems
Several factors contribute to shaping the efficiency of wellness businesses. These include everyday customer interactions, reviews, and booking processes. To keep up with rising customer expectations, modern wellness and salon businesses must rely on digital tools...
The real reason your content isn’t driving conversions—and how to change that
Investing in content marketing is a low-cost, high ROI method for driving business results. It’s effective at building brand awareness. It can help boost brand trust or remove common conversion obstacles. And, when done right, it can even nurture brand loyalty,...
6 reasons why visual storytelling is critical for successful PR campaigns
Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. ...
What “working with AI” really looks like inside a modern business
AI used to feel like something that lived in movies. Now it’s sitting right beside people as they work. From the outside, it can still look like magic. Inside real companies, it’s just a set of tools that help teams move faster, spot patterns earlier, and spend more...
5 best webflow design agencies to create effective PR portfolios
Your PR portfolio acts as your resume. It shows clients exactly what you can do, what campaigns you’ve launched, which press coverage you’ve won, and what stories you’ve told. The easiest way to get a website portfolio that’s as good as your achievements is by working...
5 powerful brand building tips for home service businesses
The home-service market has providers targeting the same neighbourhoods. Prices can act as a pull, but that also trims your margin. Also, it becomes overly competitive, as The Globe and Mail projects this industry will reach USD 1,193.1 billion by 2032. It means even...
Optimizing business performance with reliable internet and financial management tools
Modern businesses operate more smoothly when they build their systems on dependable digital connections that support daily communication. Stable access to online resources helps your team work confidently as demands shift throughout the day. Strong connectivity...