PR News

by Bulldog Reporter

Vector of a confused blindfold businessman with question mark trying to hit a target with dart

Personalization budgets are booming—but execs admit capabilities are still lagging

When deployed effectively, personalization enhances customers' lives and increases engagement and loyalty by delivering messages that are tuned to...

Meeting the media—Q&As with two Bay Area journalists

As part of PRSA’s mission to advance the PR profession—and the professional—PRSA’s San Francisco Bay Area chapter recently introduced its Meet the Media Q&A series, where chapter members interview leading Bay Area journalists for insights into their coverage and...

5 things to consider when setting up a PR agency

In a tough and competitive market, setting up your own PR agency can be both daunting and challenging, even for a seasoned PR professional. Once you have all the experience in PR that you need, you may be looking for the next step: managing your own agency. However,...

Sign up for the Bulldog Reporter newsletter!