PR News Archive
4 ways online reviews impact the growth of your business
Businesses sustain their growth by satisfying consumers with the quality of their products and services. This means they have to source quality raw materials, create an efficient production line, and have a top-notch logistics operation. They also have to hire the...
Pros and cons of using AI‑generated drafts for press release copy
Press releases have always been the backbone of brand communication, but now brands are drafting them in unexpected ways. For example, 75% of PR professionals now use generative AI in their workflows, a dramatic jump from just 28% in early 2023. But does AI hold up...
PR trends in the trust era: Why brands are finally ditching the megaphone
Public relations in 2025 entered its “stop shouting, start proving” era. The biggest shift in PR trends is simple but brutal: audiences no longer trust noise—they trust receipts. For years, PR was about visibility at all costs. More mentions. More headlines. Louder...
Why 2025 was the clean-up year for marketing—and why 2026 is about pressure
2025 was the year marketing sobered up. The last few years were loud. New tools every week. AI everywhere. Automation slapped onto broken processes. Most teams tried to move faster without stopping to ask a basic question: Does any of this actually work? In 2025,...
2026 PR forecast: Zero-party data, hybrid talent & customer-obsessed AI
For agencies, 2026 won’t be defined by who adopts AI first—but by who redesigns their model around what clients actually need next. As data signals fracture and automation reshapes every layer of marketing, agencies will be forced to move beyond execution and into...
B2B PR has a creativity problem—and the agencies solving it will shape the future of enterprise storytelling
B2B communication has long carried the reputation of being functional rather than imaginative. Many organizations still rely on dense messaging, jargon-heavy content and uninspired narratives that fail to capture attention. This approach limits their ability to build...
10 content marketing ideas to promote your podcast on social media
Your podcast can have amazing stories and guests. But without strategic podcast marketing strategies in place, it’s likely that few people will tune in. Many great shows stay hidden because hosts rely only on word-of-mouth marketing or random social media posts. But...
Crisis management has become a 24/7 expectation—but most companies still aren’t prepared
Organizations live in an always on environment where a single comment, customer complaint or internal issue can gain attention within moments. Companies often underestimate how quickly a situation can escalate and how many channels can amplify it. The expectation that...
The future of relationship marketing lies in data-driven systems—here’s why
Customer expectations continue to evolve, and businesses can no longer rely on broad messaging or intuition-based marketing. Relationship marketing, which focuses on building long-term customer loyalty rather than short-term transactions, has now entered a more...
How to gain positive earned media for clients that sponsor sports mega events
February will be a busy month for sports marketing publicity practitioners. It most likely will also be a disappointing month for them, because, as usual, positive earned media for the two mega events—the Super Bowl and Winter Olympics—will be negligible, even though...
4 PR predictions for 2026: How AI is transforming the future of communications
Artificial intelligence is reshaping every corner of the communications landscape. The changes underway in 2026 represent the most significant transformation in our profession since digital media redefined how audiences consume information. As AI systems become the...
Quality over reach: How to build long-term influencer relationships that actually drive ROI
In today’s rapidly evolving digital landscape, influencer marketing strategies are undergoing a significant transformation. Brands are increasingly realizing that reach-focused campaigns—those that prioritize sheer follower count or temporary visibility—often fail to...