PR News Archive
The Old Playbook is Broken: Earned Media is Now an AI Training Signal
A Forbes feature used to mean a traffic spike, a few investor LinkedIn shares, and a Monday-morning clip in the roundup. That was the game. The game changed. When ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer a buyer asking “what’s the best clean...
How TikTok boosts your brand visibility: From content strategy to follower growth
When TikTok was started, the majority of PR experts disregarded it. The platform had no clear position in a professional communications strategy, the audience was teenagers, and the material was frivolous. During those days, that skepticism made sense. But it doesn’t...
PR in the age of AI saturation: Is “more content” killing credibility?
The PR industry is facing a quiet but serious credibility crisis. Not because brands aren’t communicating enough, but because they’re communicating too much. AI has made it easy to produce content at scale, but scale without substance is eroding trust faster than most...
Tariff talk: How brands communicate price hikes without burning trust
Trade volatility is now a permanent fixture of brand messaging, and silence is the most expensive option on the menu. The tariff cycle has become a recurring writing assignment for every comms team. Whether the message is a 3 percent surcharge on imported components,...
Beyond the statement: How to embed DEI into everyday PR strategy in 2026
Most teams already have a DEI position, but that still doesn’t reflect in their standard workdays. The same teams that publish strong statements still default to familiar voices, familiar vendors, and familiar angles when timelines get tight or stakes get high. Image...
Reputation in the age of EdTech: How schools build trust through media
A district superintendent woke up to eighty-seven missed messages last fall. Not from angry parents or a failed bond levy. From a single tweet. A student had posted a short video showing a broken 3D printer in the STEM lab. The caption said “$40,000 for this?” Within...
Small Business Month reminder: Your brand may be growing faster than your protection
May is Small Business Month, a time to recognize businesses building momentum and to think about what it takes to sustain that growth. As Chief Marketing Officer at Fennemore, I spend a great deal of time thinking about brands. Not just how they look or sound, but how...
Content marketing playbook for high-intent legal services
Most industries can afford to play the long game with content marketing, posting lifestyle tips, running awareness campaigns, building a following slowly over time. Legal services don't have that luxury. When someone needs a lawyer, they usually need one now. That...
10 practical ways AI is changing how businesses acquire customers
Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were recycled, and campaigns were optimised manually once a week. Within six months of...
How global companies expand into new markets without setting up local entities
Setting up a legal entity abroad costs anywhere from $15,000 to $40,000 upfront, and that's before factoring in $200,000 or more in annual maintenance. For companies trying to move quickly into new markets, that number alone can kill momentum before a single hire is...
Crafting a defensive program for World Cup sponsors is a must because of possible protests
This essay is a follow-up to my article on this website about how to break through the clutter and gain brand recognition for World Cup sponsorships. Sports marketing publicists representing clients that sponsor the World Cup will be faced with a major problem: how to...
The power of AI-driven sentiment analysis in modern PR
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....