PR News Archive
AI is already deciding which baby brands parents never see—here’s what PR pros need to know
I’ve spent over two decades telling clients where their story needs to show up. Right now, a lot of them are asking the wrong question. They ask me how to get covered by a magazine, or how to get on a morning show, or how to fix a bad review. Fair questions. But...
What PR management’s style has in common with Dolly Parton’s style—and what PR can learn
Let’s face it. If an individual at a public relations agency wants to get ahead, being Mr. or Ms. Nice Person will keep you trying to convince journalists that a number 10 pencil is better than a number 9 for the relatively few years before you are fired as younger...
MCP Explained: What It Is And Why It Matters For PR Teams
PR pros are using AI more than ever. 66% of PR professionals now use it regularly, whether that is drafting a press release, summarizing a report, or preparing talking points for a briefing. The speed AI offers saves valuable time spent on routine tasks, but adoption...
AI in PR: The world’s most-named wine brand just lost the citation that matters most
Domaine de la Romanée-Conti is, by any measure, the most prestigious wine producer in the world — making Burgundy since the eighteenth century, with a single bottle from a strong vintage routinely selling for five or six figures. Ask any AI engine — ChatGPT, Claude,...
The PR follow-up problem: When persistence becomes noise
Following up is one of the most routine parts of public relations. A pitch is sent, the inbox stays quiet, and a few days later, another email goes out. Then perhaps another. The logic seems simple: if the journalist did not respond the first time, perhaps the message...
PR has a measurement problem: How brands can connect earned media to business outcomes without reducing PR to clicks
Digital public relations (PR) has never been more visible and more accountable. Brand stories travel across social feeds, newsletters, podcasts, and search results in minutes. That speed is a gift. It's also a measurement headache. We're still too quick to celebrate...
When AI gets your brand wrong: Who owns the narrative?
Imagine a potential customer asking an AI tool a simple question: “What does this company do?” The answer arrives in seconds, written with enough confidence to sound authoritative. But what if the description is outdated, incomplete, or simply wrong? That scenario is...
What prediction markets are teaching PR pros about AI visibility
Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity"...
7 leading PowerPoint-to-video converters for PR and marketing teams
PR and marketing teams often have strong decks. The challenge is turning them into concise videos people will finish, share, or forward. This hands-on ranking assesses seven PPTX-to-video converters for workflow, narration, branding, exports, pricing, and trade-offs....
How to create content that builds trust and grows your online presence
For small business owners, a strong online presence can feel out of reach when posts look polished but don’t spark replies, clicks, or calls. The core challenge is consistency: without brand-consistent messaging, even frequent updates can read as noise and leave...
How to use AI in PR without diluting your brand
PR teams have moved past the question of whether to use AI and landed on a harder one: how much of it should show. Drafts, pitch angles, media lists and even crisis statements are increasingly AI-assisted, yet the brands doing this well rarely look any different from...
Why website infrastructure matters more for modern brands
A company’s website is often the first place potential customers go when they want to learn more about a brand. Whether someone arrives through a search engine, a social media campaign, a media mention, or a digital advertisement, the website has to deliver a reliable...