PR News Archive
The Top 20 PR Tools for 2026
In today’s fast-moving media landscape, public relations professionals must rely on a powerful tech stack to stay proactive, measure impact, and maintain strong relationships with journalists. The right PR tools streamline workflows, sharpen insights, and save...
The algorithm isn’t neutral: Why PR needs to speak AI’s language
Artificial intelligence is transforming the way people discover and trust information. For PR professionals, this shift is not simply technical; it changes the fundamentals of visibility, authority, and influence. Content is no longer evaluated solely by human editors...
When uncertainty rises, credible communication matters more than ever
As we start 2026, many industries are operating in a state of extended uncertainty. Economic pressure, evolving regulations, workforce challenges, and rapid technological change have made it harder for leaders to predict what comes next, and harder still to...
The Olympic Games are a magnet for protests—here are PR tactics to protect brands
With the Winter Olympic Games in Milan-Cortina, Italy now making headlines, it’s noteworthy that protests against the games have been occurring since at least 2023, because of the cost and environmental damage that occurred in preparing the region for the games. ...
Super Bowl Halftime Showdown: What Social Data Reveals About Modern Polarization
The Super Bowl as a Cultural Collision Zone Every year, the Super Bowl presents itself as a singular moment of national attention. But in practice, it functions less like a shared experience and more like a collision point—where sports, politics, entertainment,...
Influencer marketing’s evolution: How trust, clarity, and structure drive real results
Influencer marketing has become a standard part of modern communication strategies. What once felt experimental is now widely adopted across industries. Brands work with creators to reach new audiences, share stories, and build visibility in ways traditional channels...
Strategies to turn backlash into brand loyalty opportunities in 2026
In 2026, backlash for visible brands isn’t a sign that PR failed; it’s often proof that the brand resonates. Every brand with a significant digital presence will face criticism at some point. The competitive difference isn’t who avoids backlash, but who responds with...
Many PR pros are monitoring media. Not all are understanding it.
Media monitoring has become a standard function inside modern PR and communications teams. Alerts arrive instantly, dashboards refresh in real time, and coverage reports are generated with little effort. On the surface, this suggests that organizations are more...
Can algorithms hire better than humans? The answer may surprise you.
Hiring is often regarded as a test of instinct, charisma, and intuition. Managers and recruiters pride themselves on spotting the “right” candidate in interviews or on paper. With the rise of artificial intelligence (AI) in recruitment, however, the conversation...
Top domain marketplaces for PR pros to find brandable domains
For PR professionals, a domain name does more than point to a website. It’s the first impression a brand makes. It shows up in press kits, media interviews, social campaigns, and every link you share. A smart, brandable domain builds instant trust and makes your...
Sorry, SEO, it’s not you… it’s AI. Why it’s time for PR to break up with traditional search.
We hate to see it happen so close to Valentine’s Day; however, it appears that some brands’ long-time affinity for SEO (Search Engine Optimization) could be cooling off. What started as curiosity — typing a question into ChatGPT “just to try it” — has grown into...
10 tips for writing PR pitches journalists will read
Hoping to land more media coverage this year? Journalists are busier than ever, and if your press release (PR) pitch doesn’t catch their attention fast, it’s likely gone for good. In fact, about 75% of journalists only find value in 25% of pitches or less. The...
