PR News Archive
Intelligence with Context: Introducing Brand Identities
In an increasingly fragmented and AI-driven media landscape, the challenge for PR teams to decipher coverage impact on brand reputation has grown. As AI answer engines become the primary filters for brand discovery, managing your reputation across AI models in...
The PR team’s playbook for pitching a tech upgrade to leadership
Your pitch decks look great. Your media lists are solid. Your team knows how to land coverage. But behind the scenes, half your week disappears into copy-pasting between tools, manually updating spreadsheets, and rebuilding the same campaign reports from scratch every...
How CPG brands can build loyalty beyond the point of purchase
For many consumer packaged goods brands, the sale has traditionally been viewed as the finish line. Once a consumer purchases the product, the transaction is complete, and marketing efforts shift toward driving the next sale. That approach no longer reflects how...
Best PR Analytics Software for Enterprise Teams: G2 Spring 2026 Report
PR analytics software helps enterprise communications teams measure campaign performance, monitor media coverage, analyze sentiment, and connect PR activity to business outcomes. As PR teams face growing pressure to move faster, prove impact more clearly, and adapt...
The hidden gap between PR wins and real business growth
A PR campaign launches. The brand lands several media placements, records solid reach, and showcases strong numbers on dashboards. On the surface, all signs point to success. PR metrics seem solid, the coverage feels powerful, and the campaign gets labeled a win. ...
New study highlights a gap between marketing’s role and how its impact is measured: A Q&A with Boathouse’s Maurya Overall
Marketing is under more pressure than ever to prove its impact on business growth, and Boathouse’s fifth annual CEO Study offers a clear look at how CEOs are evaluating that impact today. The study surveyed 150 CEOs from top U.S. companies to better understand how...
How storytelling still drives the most effective PR campaigns in 2026
Public relations has evolved fast over the past decade. New tools, faster distribution channels, and AI-assisted workflows have changed how messages are created and shared. Yet one thing has stayed remarkably consistent. The campaigns that actually land, resonate, and...
Why niche B2C brands are PR’s most underserved clients—and how to fix that
There is a persistent assumption in PR circles that brand-building is primarily a game for companies with mass-market ambitions, household names, and marketing budgets to match. The playbooks we reach for most readily were written for scale: broad media outreach, wide...
6 effective tips for building a resilient brand that people trust (+examples)
We are drowning in “authentic” brands that all sound like they were raised by the same focus group and fed a diet of corporate mission statements. This seems like a trend these days. Most companies play defense. They sand down the edges, mute the personality, and pray...
How healthcare brands can build patient loyalty in a digital first era
Patient loyalty has become one of the most valuable yet challenging goals in modern healthcare marketing. In an era where consumers can research providers instantly, compare services online, and switch between options with minimal friction, loyalty can no longer be...
Why your media training isn’t sticking: PR teams need microlearning, not one-off prep sessions
A lot of media training feels productive in the room and disappointing everywhere else. People leave a half-day session with marked-up notes, a cleaner version of the key message, and maybe one or two good rehearsal clips. Then real work resumes. A reporter calls...
Top 6 Media Monitoring APIs for 2026
In a world submerged in data, applications, and growing tech stacks, it is fundamental for organizations to communicate across different applications and systems. For PR professionals, that translates into a growing need to integrate PR metrics and media insights with...