PR News Archive
New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse’s Director of Strategic Comms, Anna Adams-Sarthou
What value is the CMO and the overall marketing department bringing to companies? The short answer is good-ish. CMOs are doing better now than they were a few years ago, per their CEOs, but their departments are still floundering a little. Grappling with the...
4 reasons why B2B wholesale brands are investing in PR more than ever in 2025
The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product....
5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact
In today’s rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging...
Standing out online: 7 effective strategies for a distinctive brand presence
Brand differentiation is one of the key methods for achieving sustainable business growth. After all, today's consumers have almost limitless options of products and services from which they can choose. Furthermore, with brands regularly upping their marketing...
Revolutionizing food marketing: How Starbucks and McDonald’s use digital strategies to stay ahead of the curve
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain...
Can the ‘Oscar Bump’ Affect Media Mentions? Media Analysis of Anora’s Coverage Before and After Its Academy Awards Win
The 97th Academy Awards took place on March 2nd, celebrating a new slate of films, actors, and industry professionals. Ten films were nominated for Best Picture, with the honor going to the independent film Anora. Since nominations are announced as early as January,...
A comprehensive guide to crisis communication for protecting your brand reputation
In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively. Whether...
How media analysis boosts PR: Top tips and best practices
A rapidly evolving media environment requires public relations professionals to do more than just craft a compelling story. Several factors determine the success or failure of a PR campaign, with one of the most critical being the impact of media coverage on a brand’s...
How to use competitive media monitoring to stay ahead in 2025
As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring. This is especially true given the ongoing changes we’re witnessing in: Customer behaviors: According to a...
Crisis communications for Tesla in 2025: A case study of navigating public relations in the age of transparency
In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the years—from production delays and self-driving...
The role of public relations in addressing discrimination
Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing,...
The AI revolution in social media marketing: How to stay ahead
In the ever-evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a game-changer, particularly in the realm of social media marketing. As businesses strive to stay ahead of the competition, leveraging AI in social media marketing has...