PR News Archive
Why referral marketing should be part of every modern PR strategy
PR runs on credibility. It always has. The whole discipline exists because a third-party stamp of approval carries more weight than anything a brand says about itself. But one thing keeps bothering me about how most teams operate: they pitch, they place, they measure...
What happens when AI describes your brand better than you do?
For years, brands have invested heavily in shaping how they are perceived. From polished website copy and carefully crafted mission statements to PR campaigns and thought leadership initiatives, organizations have traditionally maintained significant control over...
How spot illustrations enhance visual storytelling in marketing and public relations
Struggling to grab attention with your marketing or PR content? Spot illustrations can make your message clearer and more engaging. This post will show you how these visuals simplify ideas, boost brand identity, and improve reader connection. Keep reading to discover...
How AI is changing the way professionals learn new skills in 2026
A few years ago, most professionals used AI as a faster search engine. They asked questions, received answers, and moved on with their work. In 2026, something more significant is happening. AI is no longer just helping people find information. It is helping them...
Agentic Media Intelligence: How Agility PR Solutions Turns a Single Prompt into a Stakeholder-Ready Media Report
Sharing media intelligence across an organization has always been one of the most valuable things a communications team does — and one of the most time-consuming. Coverage has to be gathered, filtered, and made sense of, then shaped into something a busy stakeholder...
Bridging the gap: Multigenerational messaging in modern PR campaigns
Multigenerational messaging means shaping one core story that works for different age groups—without losing what makes it matter. In modern public relations, you can't skip this. When brands need to reach Boomers, Gen X, Millennials, and Gen Z simultaneously, there's...
The role of creative agencies in strengthening brand reputation and media visibility
Building a strong brand is not easy. Many businesses struggle to stand out or stay memorable. Creative agencies help solve this by offering expert strategies and services. Keep reading to learn how they boost brand reputation and media visibility. What Is a Creative...
Creative marketing ideas for home-focused companies
The home improvement industry is booming. With more people investing in their living spaces than ever before, companies specialising in bathrooms, kitchens, and interior design face both an exciting opportunity and a fierce challenge: how do you stand out in a crowded...
Your name is now a search ranking signal: How a design change to citations inside AI Overviews should shift content strategy
A wine labelled only 'red, France' sells for a fraction of what a bottle carrying the winemaker's name commands. On May 6, Google announced five changes to how citations appear inside AI Overviews and AI Mode—making named authorship a search ranking variable. Here,...
PR has always been System 2 work. AI is making it System 1.
Jessie Chambers is a travel writer with bylines across the British national press. Her face is AI-generated. Her articles are AI-generated. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist. The...
How media relations shapes public perception during crisis moments
When an organization faces a sudden crisis, the first 24 hours often determine how stakeholders, customers, and the general public will perceive the situation. Whether it's a product recall, workplace incident, legal challenge, or operational failure, the narrative...
Press release format breakdown: What journalists want in 2026
The press release format still exists for one reason: journalists need something they can use quickly without having to fix it. That’s it. Not storytelling. Not brand voice. Not a clever narrative arc. Speed and usability win. Every time. In 2026, the gap between a...