PR News Archive
From dashboards to decision engines: Rethinking your marketing tools for the age of AI
We called them dashboards for a reason. Borrowed from the automotive world, the term was meant to evoke clarity, speed and control—a place where key indicators were surfaced in real time to help a driver (or marketer) stay the course. Just as a car dashboard displays...
Navigating the ethics of AI in PR: Balancing automation with authenticity
AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw...
LinkedIn isn’t just for B2B: How to build authority for at-home senior care brands
LinkedIn has long been seen as a platform for business-to-business communication, a space for networking professionals, corporate leaders, and B2B marketers to trade ideas and promote services. But this narrow view of the platform is leaving real opportunity on the...
6 emerging PR technologies and their impact on industry practices
Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and...
How machine learning is transforming predictive intelligence in the logistics sector
Logistics remains the lifeblood of world trade, enabling the smooth movement of products across oceans and borders. The changing e-commerce needs, surging globalized supply chains, and customer-end demands for track-and-trace in real time and speedy delivery are,...
5 Facebook QR code growth tactics every marketer should know
Facebook growth is no longer what it used to be. Organic reach continues to shrink, ads are pricier, and customers have become more selective about what they click, who they follow, and how they engage. This can make growing on Facebook feel like a losing game. How do...
Maximizing agility in direct mail marketing: Optimizing costs and precision
In today's dynamic marketing landscape, agility is paramount. Businesses must swiftly adapt to changing consumer behaviors and market conditions. Direct mail marketing, often perceived as traditional, has evolved into a powerful tool for agile marketers. By leveraging...
7 ways media intelligence services improve brand reputation
Every business wants to be seen favorably. Regardless of the size of your company, the way people talk about your brand counts. One happy customer can draw in a lot more, while one unanswered bad review can turn off potential new clients. The amount of online...
5 ways AI-powered chat tools are benefitting PR in 2025
A chatbot for business is no longer only a supportive tool, but an essential for any modern PR pro. Currently, AI chat tools are managing platforms like automating press interactions, delivering instant responses, and managing media outreach. They help to boost...
The business of aging: Why smart storytelling is the missing piece in your growth strategy
The senior care industry is expanding at an unprecedented pace. Fueled by demographic shifts, longer life expectancies, and a cultural emphasis on aging in place, the market for elder care services is becoming more competitive by the day. Yet even as innovation...
The role of AI in modern PR: Navigating ethical considerations and data security
You probably know how AI tools can speed up repetitive PR tasks and uncover valuable insights that once took hours to find. But with that convenience comes responsibility. Sensitive data often powers these tools. They also rely on algorithms that may not always be...
How virtual events are reshaping modern PR strategies: Everything you need to know
The recent rise in popularity and adoption of virtual experiences has opened new doors for communication and brands. Traditional press conferences, media briefings, and in-person networking events are no longer the only ways to reach public journalists and key...