PR News Archive
What do you need in your toolkit? The best AI tools For PR in 2026
There’s no doubt that artificial intelligence is redefining how we approach PR in 2026. While it was once a fun addition to the PR toolkit, AI has since become an essential part of modern communications strategies. From assisting with media monitoring to automating...
Things to consider before starting a Shopify business in 2026
The gap between launching and running a profitable Shopify business is wider in 2026 than it was five years ago. Ad costs are higher, competition is denser, and buyers have more options. None of that means you should not start. It means you should start with clear...
How businesses are adapting their marketing strategies for Google’s AI search engines and overviews
Google answered 68% of US searches last year without sending a single click anywhere. It marks the biggest change in how customers find businesses since search began. AI Overviews now answer questions directly on the results page, AI Mode turns search into a...
6 biggest content strategy mistakes brands keep repeating—and what to do instead
High-quality, customer-centric content is one of the best investments you can make for business growth. And this is especially true in today’s world, where the average global internet user spends over 33 hours per week consuming digital media. Even if you account for...
When good numbers mislead: Common marketing metrics that are often misinterpreted
A few years back, a client sent me a screenshot of their ad dashboard with one line attached: "This is great, right?" The number was a 6.2x ROAS on a paid social campaign. Most people would look at that and start planning the case study. Turned out the campaign was...
Journalists aren’t ignoring you, your story just isn’t worth covering yet
Many companies believe low media coverage stems from poor visibility. Teams send pitches, complete follow-ups, and when results disappoint, they think reporters are overlooking them. Yet that belief isn’t only incorrect; it wastes budget. It pulls attention from the...
Top AI/ML learning platforms in 2026: Which ones actually get you hired?
Most IT professionals searching for AI/ML training in 2026 are not beginners. They have years of experience, maybe a certification or two, and they are still not landing the roles they are targeting. The problem is rarely the platform they picked. It is that most...
How ChatGPT Cites Brands and What PR Teams Can Learn from It
Generative AI has transformed how users ‘search’, as people prefer conversational, synthesized answers instead of static lists of links. And similar to how Google became synonymous with search, ChatGPT has become synonymous with AI search. Developed by OpenAI, ChatGPT...
The EU AI Act is now a PR problem. Your clients will ask—can you answer?
U.S. communications professionals have a reflex when a European regulation makes headlines: file it under legal's problem, someone else's continent. That reflex is about to cost the profession a seat at a table it should own. On August 2, 2026, the European Union's AI...
The building blocks of a high-performing ecommerce website
Every ecommerce business wants a website that attracts visitors, keeps them engaged, and turns them into customers. That outcome depends on a series of smart decisions, from the way pages load and products are presented to how easily shoppers can complete a purchase....
The most tasteless stunt of America’s 250th birthday celebration—and an important message for PR people
It's impossible to provide the number of events that celebrated America's 250th Birthday on July 4th because they were staged by federal, state and local governments, as well as by private and local communities. It's also impossible to give a correct account of how...
AI Visibility Measurement: 9 Key Metrics For PR Teams
For years, PR measurement has run on a familiar set of numbers and metrics. Reporting has relied on impressions, reach, share of voice, and sentiment across print, broadcast, digital, and social channels to demonstrate value and gauge brand visibility. However, the...