PR News Archive
9 PR analytics metrics that actually show the ROI of your campaigns
Talk to anyone who's worked in PR long enough, and at some point the conversation turns to the same sore spot: nobody believes the numbers actually mean something. That's a harsh way to put it, but it's closer to the truth than most teams are comfortable admitting....
7 reasons why your business needs a mobile app to succeed in 2026
Budget discussions for 2026 are already filling calendars. Leadership teams are aligning digital roadmaps, approving investment themes, and deciding which initiatives move from strategy decks into execution. In many enterprises, mobile is no longer debated as an...
Top link building agencies for SEO success in 2026
The appropriate link-building firm does not simply provide links but creates authority, exposure, and long-term trustworthiness for your brand. However, there are millions of companies that offer to provide high-quality backlinks, and it is difficult to find one that...
How PR teams can use AI to create visual content for media and social campaigns
Public relations has evolved beyond press releases and media outreach. Modern PR campaigns now rely heavily on visual storytelling. Journalists, audiences, and social platforms all respond more strongly to content that includes compelling images, graphics, and visual...
All in on image: How PR and smart marketing made online casinos mainstream
Back in the early days, online casinos felt like the Wild West. Dodgy banner ads everywhere. Payment systems that made you wonder where your money actually went. Most people wouldn’t touch them; they seemed risky, maybe even a little shady. Now? Totally different...
Why technical thought leadership is winning AI search in complex B2B categories
Some B2B categories were never going to be easy to win in search. Cloud infrastructure. Security operations. Data governance. FinOps. The questions are technical, the buying committees are mixed, and the cost of getting the answer wrong is high. AI search has made...
A press release checklist for grand openings
A grand opening is one of those announcements that can go either way: it’s either a clean local business story, or it reads like an ad and gets ignored. The difference usually isn’t budget. It’s whether you’ve made it easy for a newsroom (or a community calendar...
Why outsourcing marketing is the smartest move a small business can make
Small business owners know that creating a full in-house marketing team is costly and hard to manage. That’s why most start out with the intention of hiring one marketing person, maybe two, and hope they can handle everything. However, this approach doesn’t work. When...
Measuring PR ROI: Advanced attribution models for earned media and brand visibility
PR ROI sounds simple on paper: spend money on PR, get more value back than you spent. In reality, it’s rarely that clean. Most PR work touches people long before they convert. A founder interview sparks curiosity. Someone Googles the brand a few days later. They read...
From press releases to podcasts: Diversifying brand storytelling
For decades, press releases were the backbone of corporate communication. They served as the official voice of a brand, announcing product launches, corporate milestones, or strategic initiatives. Journalists and media outlets relied on these succinct documents to...
Why every educational institution needs a strong web design strategy in 2026
Educational institutions are always in tough competition. Today, over 50% of high school seniors use their smartphones for college research. So it's pretty important to have a modern, responsive, and really stunning website to attract them. And yet, many schools and...
Own the AI Narrative: Introducing Visibility Intelligence
As search preferences change and we enter a new phase beyond traditional search engine optimization, AI answer engines like ChatGPT, Claude, and Gemini are taking charge as the main gatekeepers of brand reputation. This creates a significant challenge for PR and...