PR News Archive
6 effective tips for building a resilient brand that people trust (+examples)
We are drowning in “authentic” brands that all sound like they were raised by the same focus group and fed a diet of corporate mission statements. This seems like a trend these days. Most companies play defense. They sand down the edges, mute the personality, and pray...
How healthcare brands can build patient loyalty in a digital first era
Patient loyalty has become one of the most valuable yet challenging goals in modern healthcare marketing. In an era where consumers can research providers instantly, compare services online, and switch between options with minimal friction, loyalty can no longer be...
Why your media training isn’t sticking: PR teams need microlearning, not one-off prep sessions
A lot of media training feels productive in the room and disappointing everywhere else. People leave a half-day session with marked-up notes, a cleaner version of the key message, and maybe one or two good rehearsal clips. Then real work resumes. A reporter calls...
Top 6 Media Monitoring APIs for 2026
In a world submerged in data, applications, and growing tech stacks, it is fundamental for organizations to communicate across different applications and systems. For PR professionals, that translates into a growing need to integrate PR metrics and media insights with...
The quiet power of corporate communications in an age of noise
Corporate communications and public relations have always lived in the space between perception and reality. But today, that space has become louder, faster, and far less forgiving. In an era where every employee is a potential spokesperson, every customer a...
How smarter sports sponsorships power year-round PR
Sports sponsorships are no longer just logo placement and a handful of hospitality tickets. For modern PR and communications teams, the real value lies in turning these partnerships into engines for continuous storytelling rather than relying on a single high-profile...
Top web hosting providers for marketing performance in 2026
Web hosting is your website’s home online. It stores your content, keeps things running, and makes sure visitors can always reach you. Hosting isn’t just a technical box to check. It’s the secret sauce behind a smooth, successful site. Great hosting means a faster,...
PR without data is guesswork: What the numbers actually say about media coverage in 2026
PR has long operated in a space where instinct often outweighs evidence. Campaigns are planned on assumptions, pitches are sent in bulk, and success is measured in vague terms rather than concrete outcomes. But in 2026, that approach is no longer sustainable. As...
Brand authority and PR strategy in the age of AI
The rise of AI has created much concern and enthusiasm among PR professionals and in-house management. Some creatives have rushed to use the latest generative AI tools for research, content creation and planning. Results have improved rapidly over each generation of...
Why earned media is the new AI SEO—and what that means for PR teams in 2026
Something fundamental has shifted in how the world finds information, and if your PR strategy hasn't noticed yet, you're not just losing rankings. You're becoming invisible to the engines that now shape your industry's reputation. ChatGPT, Gemini, Perplexity, and...
5 reasons companies struggle to find quality leads
Lead generation is one of the most important objectives for marketing and sales teams. Unfortunately, however, not all leads are of equal value. Many companies find this out the hard way when they see that having a ton of leads doesn’t necessarily translate into a ton...
How education PR builds trust in an era of digital learning and misinformation
Digital learning has made education a lot more accessible. You can find tutors, courses, and platforms in minutes, sometimes from anywhere in the world. That’s incredibly convenient, but it also changes how you decide who to trust. If you’re a student or a parent,...