PR News Archive
Time off tracking software for digital marketing companies
Time off tracking software is essential if you want to keep an accurate log of the time your employees are absent. This can increase productivity, improve health and well-being in the workplace, while also saving time and money. The US economy loses an estimated 50...
Rising cybersecurity threats force PR agencies to rethink document safety
The increasing frequency and financial impact of data breaches have become a critical concern for businesses across all sectors. With the average cost of a data breach reaching USD 4.88 million in 2024, the stakes have never been higher. This trend is particularly...
How website content builds user trust: 5 effective tips + 10 great examples
Brand trust plays a major role in converting customers, yet many businesses still struggle to earn their prospects' confidence. In some ways, this isn't that big of a surprise. Consumer research suggests that today's buyers have decreasing confidence in governments,...
How technical quality standards can strengthen a brand’s public credibility
Getting messages across on online platforms now relies more on data-driven evidence and feedback, after seeing how effective actions build absolute trust. This doesn’t come only from news stories but also from what happens behind the scenes. Right now, customers don’t...
Why PR Teams Across the UK, Europe, and EMEA Continue to Choose Agility PR Solutions: Winter 2026 G2 Accolades
Public relations leaders across the UK, Europe, and EMEA are entering 2026 amid rapid change. Generative AI is reshaping how insights are surfaced and shared; expectations around measurement quality continue to rise, and media ecosystems are becoming more fragmented...
How Agility PR Solutions Leads Enterprise PR Analytics: Insights from G2’s Winter 2026 Report
Enterprise PR analytics software helps organizations monitor media coverage, measure communications impact, and generate insights that guide strategy at scale. Agility PR Solutions is recognized by G2 as a top-performing platform in this category based on...
Influencer marketing has outgrown the wild west: Here’s what the next generation of agencies must deliver
Influence once felt experimental, unpredictable and highly dependent on instinct. That era is fading as brands demand stronger strategy and clearer accountability from their partners. Modern programs must work within the broader structure of PR and marketing rather...
How SaaS is transforming PR and marketing strategies in the digital age
Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools...
The power of the press release: Which kinds of announcements work best for new businesses?
Many new business owners believe press releases are outdated in today's digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and...
6 Ways Agility PR Solutions Clients Are Using PR CoPilot for Smarter, Faster PR
Agility PR Solutions has introduced a series of new AI-enabled capabilities throughout 2025, enhancements that now sit within PR CoPilot, the platform’s suite of AI-powered features designed specifically for communicators. These tools help PR teams work...
How communications agencies actually drive brand growth with UGC
Performance marketers are hitting a wall. Costs keep climbing, CTRs are sliding, and creative fatigue is everywhere. Meanwhile, people scroll past polished ads without a second look, but stop for short videos shot by someone who actually tried the product. That’s what...
New Ruder Finn research reveals employee optimism around AI amidst economic and workplace concerns
Employees are concerned about the economy and the effect of workplace changes, but see AI as a force for good amongst these uncertainties, reveals new research from global communications and integrated marketing agency Ruder Finn into employee sentiment around major...